Career Research Report and Career Research PPT

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CHAPTER 13: Proposals and Formal Reports 467

EcoroulcIuPAcrorBoXBI'BYI!IDI'mI]AI..PAIr OlTlEE GIry OT WI!5![IPEG

Prepared for Tbe gtarrdfng Comnlttee on Propert5r and Development

WinniPe$ CitY Council WinniPeg, Manitoba

Prepared bY Brigltte Morceaux

Senlor Research Consulta.nt Petit, Morceaux Industrial Consultants

March 14, AOll

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This sample from ME Guffey, 6th Canadian Edition, Nelson Publishing
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Frcunr 13.4 'continued) Letter Transmittal

Announces report and identifies authorization

Gives broad overview of report purposes

Describes primary and secondary research

Offers to discuss reporg expresses appreciation

468 UNIT 4: Reports, proposals, and presentations

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PETIT, MORCEAUX INDUSTRIAL CONSULTANTS 588 Main Street . www.petitmorceaux.com Winnipeg, Manitoba R2L 1E6 eO4) 549_1101

March 18, eoll

Councillor Ricbard Mooqy CIBirperson Standing Committee on hoper_tJr and Devetropment Ctsr of Wlnnip4 wrnnipeg r,fB ngIJ lEg

Dear Counsiilcr Moody:

the attacbed r€port, nequqstecl by the standing comnittee on kopertJr and Development in a letter dsted september Po, descrlbes tJre economic impact of Roxbr.ggrrndEtil'ls,lParkontb'e ciWof winnlpeg.'webelterreyouwillfladtJre results of ttrirsstudv us€ft]l ln evalr:attng future <ievelopment of indr:str,tal parks wlthin the citytimlt€.

Thls sturdy was designe<r to ora,mine economrc rmpaat in tbr€e a.Feas: (r)-curngnt And Ptrdested tax and. other r€venues accnxng to th6 c[gr fnrm RoxbwyInftrstrial Park

(a) qurent and 1xqeded emplo5rmerrt ganorat€d by tbe park (3) Indiroct, €ffects on local emplqment, tncome, a.nd eoonomlc gnowth gnnary r9seafth consi,steat of interviews wlth 16 no:rbury rnrlusmal park tenants and.YnenF€or€, in addiHon to a poro sunrsy of over Sooo RIp employees. secondary r€gearrb sources inahrded 'h,e Annral Budget of 'he ctw of winnrpeg, other gorr"*_

publtcaflons, pertodtcals, books, and onlhe resources. Results of thl,s ,*sea,oarr, dtsalrss€d more ftrl$r tn this rcport, tndicate that Rordnrry Inrtustrial park elrerts asislficant, benendal infhrenoe on tbe winnrpeg metropo[tan eoonomJr. I would be pleased to cliscuss thirs rcport and its conchrsions -wtttr Srou at yournequest' lfv fun and r tJrarik you for Sror:r mnfiderrce in selectrng or compangr topr€pare +.hre @mprshensilve rcport. Slnoereg,

&rffi //mra* Brigttte Morceaux S@lor neeearch Conflrlt€nt,

BM:rnef

Attachment

FrcuaeB.4 (continuedl Table of Contents and List of Fiaures

Uses leaders to guide eye from heading to page number

lndents secondary headings to show levels of outline

lncludes tables and

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(Continued)

CHAPTER 13: Proposals and Formal Reports 469

Frcunr 8.4 (continued) Executive Summary

Opens directly with major research findings

ldentifies data sources

Summarizes

organization of report

Condenses

recommendations

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E)(ESIITIIrE SIIIIMARY

mnnlpeg can benefit fncm tbe development of industrial parka like tJle RoxburXr Industrial Park. BotJr dlrect and tndlrect economic benefits result, as shown by tbis in-depth stu$r condusted by Petlt, Morceaux Industrial Consuttants. The stud;r was authorlzed by the St€nding Committee on PropertSr and Development wlren Cloldman-hron & Associates sou€ht CltJr Council's apprcval for the proposed construstion of a Gl-L lndustrial park. TIre City Councll requested evidence demonstratlngl that an existing development could actuatty beneflt the city.

orr concluslon tJrat Winnipeg benefits from industrial parks ls based on data supplted by a survey of SOOO RoxburXr Industrial Park employees, personal interwtews with rnana€lers a,nd tena,nts of RIP, City and Provtnclal docrrments, and professlonal literature.

Aaalysis of tJre data revealed benefits ln three areas:

(l) Revenues. The City of Wlnnfpeg earned nearly $l miltion in t€x and other revenues fron tJre Roxbr:r1r Industrtal Park tn 3OlO. By 2O14 tJris lncome is expest€d to rcacb $t.7 mittton (in constant POIO doUars).

. (8) EmploSment. In e01O RIP buslnesses employed a total of ?O65 workers, who ea,rned a.n avena€le wage of $28,120. By 3O14 RIP businesses a,re exlrcted to employ direstly near$r 15,OOO employees who will g.arn salar{es totalling over $45O milllon.

(5) Indirecb beneflts. Because of the multiplier effect, by 2OI4 Roxbury Indwtrial Park wtll directty and lndirectly generate a total of 58,56P Jobs in the Winrtpeg area.

On the basls of tJrese findingF, lt ls r€commended that development of addt- tlonal industrlal parks be encoura€ed to stimulate local economic gowth.

47O UNIT 4: Reports, Proposals, and Presentations

EGOIUO!f,ICIIIPACTOFBOXBUBYINDUS]Til'ALPANK

PROBI,EM

Tbis study was 'lesigDed

to analyze t'he direct arrd indiresb economic impact of

RoxburSr rndustrlal park on tbe city of winnipe€. speciflcally, tJre study seeks

allgwerg to tJrese questlons:

(I)WbatgulTenttaxa,ndotJrer?evenuegresultdrrect]yfromtJrispark?whattax arrd' otJrer ?evenues may be expected' ln tJre future?

(2) How mang.and what kind of Jobs are dlrestly attr{butable to tJre park?

Wla,t ls tJre emplo3rment picture for t'be nrhrte?

(5)W]ratindlrecteffecLshasRoxbrrrylndustflalParkha,d.onlocalemploJDent' lncomes, and economlc €rowbh?

BACKGROUIID

ThestarrdingCommltteeonPropertyandDevelopmentcommlsslonedt'bis study of Roxbr:rlr Indusmial Park at tJre request

t *tT:1,:Y,::::*t ;;oy"":"1;;;il the development or a proposed Goldman-r'Yon

industr{al

pof,k, tJre CiW Cor-rncll request'ed a study 6laminrng the economlc effects of

an e:ds6ng park. Members of councll wanted to deternlne-TJ3.,*::',

ilumffnlillolo"* tbe rocal commr:n*v, a,nd thev chose Roxburv Industriar

Park as an exa,mP1e'

Forthosewboarerrnfa,mitlarwit,blt,RoxburxrlndustrislParklsa4o.bectare industr'lalparklocat€dinWinnipegabout2.SKtometresfromtbecentle**" clty. Most of tJre area lles witbin a specially

deslg[ated area knovrn as Redevel-

opmentPloJegtNo.s,whichispartoft,berJfinnlpegGapitatRe$onDevelop menteemmisgisa'splarrningarea.planningfortJreparkbega'ntn1995; constrtrstion started in I'995'

Lists three Problem questions

Describes

authorization for

report and background

of study

CHAPTER 13: Proposals and Formal Reports 471

Frcune 13.4

Tbe park now contains 14 building complexes witJ: over a5,ooo squ€,re metres of completed b'uildlng space. 15s mqiority of tJre ur:floingg ane used fon office, ngsear.ctr and development, marketing and distribuflon, or marnrfacturing uses. Approximategr 5 hestares of tJre or{gnal area are yet to be dweloped-

Data for t'hts report ca,me from a 2ot0 sunrc5r of over booo Roxbu$r Indwtr{al park employees, trtervlews with JB RIP tena,nts and nanagers, tJre Annual Budgfeb or ure Ciff of Winnlpeg surr€rrt books, ardcles, Journals, a.nd. onllne r€sour€er,. hoJections for firtnre r€venues res:ult€d from ana,[rsi,s of past E€nds and Estimares of Revenrrcsfor Debt Servle Covezwe, Re4evelopment Wet No. p CMller ?A-?g).

DIfIC'T'SSION OF EIIUDINGfI

The result's of rhlF rcsearch tndlcate tbat marror alircct and lndirect beneflts have accrued to tb€ ClSr of Tvlnnipeg and surroundtng mgnlcipa.l a,neas as a result of the derrelopment of Roxbnugr Indr:strial park. Tlre resea,rrh findngg tlresented heng fall tnto t'hee cate€pdes: (a) revenues, @) emploJrment, and (o) inctll€st effests.

Bemeanres

Roxbur5r lrrdr:sH&l Park contr{butes a vartefir of tax and otJrer r€venues to fire cifir of Winofpeg. Ilgtrre I susmariz€s r€veaues.

zuu€ I ruMM{T]ES RECETVED BY TEE CrIY OF WINNIPEG

IROM ROXBI'RY II[D. USIBIAI. PARK

Gwrent Rerrenues and hqJecrlions to AOl4

hoper$ taxes - Reveouesflomllcences

Budness talres Provlnctal senrlce rccelpts Ltences aJldperuits Otber nsveaues

Total.

8qI0 $604,14o

te6,e65 75,Blg 55,769 48,691 64,069

aol-4 $1,065,890

aI6,396 L29,4A4 ge,l64 ga,ggl

I I I,gg7

$978,061 $1,669,16e

Source: city of winnlpeg chief rlnancial offlcer. 2o1o anIn)al Fjnaacral Report. cityr of Winnipeg[ cla,n- EOl l. Vtleb. 16 c.Ian. eOl I.

Provides specifics for data sources

MLA-style parenthetical citation

Previews organization of report

Uses topical arrangement

Places figure close to textual reference

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NEt $ 472 UNIT 4: Reports, proposals, and presentations

Sales aldUse Benrenues

As shown in agure 1, t,Ire clt,y,s lar$est source of revenues flom RIP ls t,he property

tax. Revenues from tbis source totalled $oo+'r+o ln aolo',Tr"TH*H liY""*

'

f*#JJ:HJ#"ff-ffi;;-r'"'*<.'w."ly.Y1::ll?l;fffl-ffi"" accounted for more tban half of tJre

park'e total contributlon to tbe ciw of $g?e'ool'

otberBe|l'€oueg

othermqJorsoul€egofCltyFevenuesfromRlPrneoloinoluderevenuesfrom [cencegsucha,gmotorvehlclelnue'ufees,tra.llerooanhllcences($1e6'465)' busiaess taxes <$z#re), and provincial servloe

recelpts ($55'768)'

ProJections

TotalCltyrevenuesfromRlPwt]lneariydoublebySol4,produclnga,Dtncomeof gt.z mittton. Thls proJaotron 19 based oi * annlral growur

rate of I'4 percent 1n

constalrt 3O1O doIars'

EnPlo5rnent

one of tbe most importa'nt factors to consl9:P T P" T::'^,,:I:""::#lffSl- :il_"1,;TffilHfffiliffi #;;J park tbe disrrrbubron, number,

and wases

of people employed vuill cbg'n€le oonstderaUty ln tJre next flve yesrs'

e

Dtstrlhrtion

Atotalof?o6semployeescurrent$-*?"klnvar{ouslndusuy(troupsatRoxbursr IDduBtrlalPark,as'no*olnFtgllle2'Tbelargestnr:mberofworkers(68 Bercent)lsemployedlnmarrufactrrrirrgsndassemb\yolrratlons.IntJrenextlargest oat€gory, tJre computer and electronlcs

inJustry employs 84 percent of tJre workers'

some overlap probably e:dsrs beoause "r""r-i* 8s8emb\y oould be lncluded tn

either$oup.EmployeesaleoworkrnpuUushlDg(9percent)'wa'rebousingand sbrage (9 percent),-anA otner industaies

(4 pertent)'

AltJrou$htbedlstrlbuttonofemployeesatRoxburxllndugt,rlalParkshowsavyide range of emploFent categorles, it musi be

noted t'lrat otJrer lndustrlal parks would

likely generate 8'D ent'lrely ttlfferent range of Job cat€gories'

Contin ues interPreting

figures in table

Sets stage for next

topics to be discussed

CHAPTER 13: Proposals and Formal Reports 473

Frcunr 8.4 (continued) Discussion

Fi5lure 2

EMPLOWIIMT DIfITRIBITNON OF IIIDUSTRY GROI]PS

Marrufapturing and assemblSr

(68%)

Source: AOf O Buryey of RIP employees.

Wa$ea

In AO1O employees at RIP earned a total of $878 milltsa in waSles, as sbown in FigUre g.-The avera€le employee in that year eaaned $58,I3O. Ttre bi$est avera€le wa€es were pald to employees ln wbite-collar fields, zuch as computer a'a eiectronfcs <g+O,AOO) af,rd publishing ($4O,3OO). Avera€e wagles for workers inblue-coll,ar fietds ranged frcm $3?,4OO tn maru:factuling and assemb\r to $64,AOOin warehousing and storage'

FigUre 5

AVEnAGEA}INuAIwActEsBYIl[DusrRIALc}RoI]P

RoxburXr Industrial Park, 2OIO

Annual

Indust$r Grcup Eqp-l-oyees .% Total Marrufacturingandassemulgr @ $g?'+oo $154'56o'eoo Computer and electronics 165? 46'800 ??'547'600 Rrbllshtrrg 672 40'600 a?'OBI'6Oo warehouslng! and stora{e 3.7O 64'?00 1A'654'000otrrer 266 .geg g,g?9,?gg?06 $g8,reo $e?8'oo5'1oo

Source: AO1O Sruvey of RIP employees'

Gomputer

Pie chart shows

proportion of a whole

Table condenses

complex data into

readable and

understandable form

. "J" "tUered

them consecutively'

lf you use figures or tables, be sure to introduce them in the text

(for example' as shown

in Figure3). Although it is not ,r*rytno;;bl;ity to place them ciose to the spot where

they are first meniircned. To ,ruu ,0..!,;&; ;ti"fir't title of a figure at its side'

Because this report contains r.* t.uiJs'rna ngur"r, *,.-*iit.'-nr*ri them all "Figures"

474 UNIT 4: Repors, Proposals' and Presentations

Frcune t .4 (continued) Discussion,+

ProJections

By 2014 RoxburSr Industrial Park ls expected to more tJran double its number of employees, bringln€ tJre total to over 15,OOO workers. Tbe total payroll in 2Ol4 wiU 4lso more tJran double, producing! over $e5O rntlltoa (using consta,nt 2OO9 do[ars) in salarles to RIP employees. These proJections are based on an 8 percent glowth rat€, along with a,nticipated lncreased emplo5ment as tJre park rsacbes its capa,ciff @iller 78-79).

Future development ln tJre park will lnfluence emplo3ment and payrolls. As Ivan Novak, RIP project ma,na,€ler, stated in a,n intervtew, much of tJre remaininfi five hest€res is planned. for medlum-r{se office buildingb, ga,rden offlces, a.nd other structur€s for commerelal, professlonal, and personal services (September eOf O). Average wa€es for employees are expected to lncrease because of an a;rtlcipated sbift to bl€her-paying whlte-collar Jobs. Industr{al parks often follow g slmilatr' pattern. of evolution @a.drl 58-48). Like manSr industrial pak, RIP evolved from a wa,re- bousing centre into a manufacturing complex.

CONCLUSIONS AND ruCOMMEMDATTONS Summarizes

conclusions and

recommendations Anal5rsis of tax r€vonues, emploSrment data, personal lnterviews, and professlonal literature leads to tJre following concluslons and recom.mendatlons about the economic impact of Roxbur'5r Industrial Park on tJre City of llV'innlpe€:

l. hoperby t,ax and othen revenues produced near\r $t mttlton in lncome to the City of Winnfpeg h eOlO. By 2Ol4 nevenues are expected to produce $f .Z mn- lion ln ciff lncome.

e. RIP sur"ent(y employs ?O35 employees, 'the

malorlff of whom are worktng in manufactgrtng and'assembly. Ttre avera€le employee in SOIO earned $58,1eO.

6. By eol4 RIP ts erpec,ted to empfy more tJran 16,000 workers produclng a total payrolt of over $450 mtlUon.

4. nmploJrment trend.s Indlcate tJrat by 2014 more RIP employeee Yvill be enga€ed in hl$her-pavt4g wbite'coltrar posltions.

On tJre basls of theee flndlngs, we rlecommend tJrat tlre Ctty Gounoil of Wtnnipg autborize the development of addltlonal lndustrial parks to stlmulat€ local economlc glorvth.

After discussing and interpreting the research findings, the writer articulates what she considers the most important conclusions and recommendations. Longe6 more comPlex reports may have separate sections for conclusions and resulting recommendations. ln

this report they are combined. Notice that it is unnecessary to start a new Page for the conclusionS.

(Continued)

Clarifies information

and tells what it means in relation to original research questions

CHAPTER 13: Proposats and Formal Reports 475