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re.bertyh.elpsfuben.t
samplefile1.pptxAnnual Revenue
US$ 19.92 billion(2015)
US$ 18.61 billion(2014)
US$ 17.7 billion(2013)
US$ 17.9 billion(2012)
US$ 15.66 billion(2011)
After-Tax Income
US$ 2,181.0 million (2015)
US$ 1,136.0 million (2014)
US$ 754 million (2013)
US$ 421 million (2012)
Financial Results
Year-end Stock prices
US$ 43.06 (2015)
US$ 41.91 (2014)
US$ 18.74 (2013)
US$ 10.16 (2012)
US$ 8.56 (2011)
Financial Results contd.
| Southwest airlines | United Airlines | American Airlines | JetBlue | |
| Low Fares | HIGH | MEDIUM | HIGH | MEDIUM |
| Business Class Quality | MEDIUM | HIGH | MEDIUM | MEDIUM |
| INTERNATIONAL OPERATIONS | LOW | MEDIUM | HIGH | MEDIUM |
| ENVIRONME-NT EFFICIENCY | HIGH | MEDIUM | MEDIUM | MEDIUM |
Competitive Benchmark
“Mission and Vision”
Retrieved From: http://www.southwestonereport.com/2011/#!/ thirty-thousand-foot-view/mission-and-vision
“Board of Directors”
Retrieved From: http:// investors.southwest.com/corporate-governance/board-of-directors
“Southwest airlines focused on four objectives”
Retrieved From: http:// centreforaviation.com/news/southwest-airlines-focussed-on-four-objectives-in-2015-cfo-393338
“Southwest Airlines SWOT”
Retrieved From: http:// centreforaviation.com/analysis/southwest-airlines-swot-financial-strength-is-mainstay-but-cost-and-culture-challenges-loom-large-187714
References
