persuasive essay

Consumers should have the right to know what information organizations are collecting about them and their children from their devices. It is very important to know what personal information is being collected about them. Personal information includes identification, association, description, that can be directly or indirectly associated or reasonably linked with a specific consumer or their family. The CCPA requires organizations to obtain parental consent for children 13 and under, and children over 13 can provide their own consent. The technological tools have evolved in ways that exploit a consumer’s data with potentially dangerous consequences. Using a consumer’s data in these ways is not only immoral, but it also threatens our democracy because it is the consumers’ right to access their personal information that organizations disclosed such as the types of sources from where they are collected and third-party types that share personal information with businesses. Therefore, the consumer would know if the business or commercial purposes will affect their daily life. It is a basic right for people to know if their personal information is being given or sold to. Some organizations make millions of dollars each year from selling private data of their customers. As a result, consumers should realize how vulnerable their identity can be bought, sold, and stolen. They need to know how to demand their rights and protect themselves in these situations.

Organizations can ask for personal information, and in the same way, the consumers should be able to have the choice to tell organizations not to collect it or have control over the use of their personal information. They have the right to opt-out at any time to instruct the organization not to sell personal information about consumers to third parties. They have the right to request the deletion of personal information at any time but only in the case of collecting personal information from consumers, and they have the right to have equal services and prices. Consequently, this prohibits organizations from discriminating against consumers by rejecting goods services, charging different prices and rates for goods or services, and providing goods and services of different levels or qualities. In other words, organizations won’t be able to treat a user differently because they have requested their data. If you tell organizations not to share or sell your private information, they will not be able to charge you more, deny you access to the service, or change the quality of the service you receive.

Moreover, The California Consumer Privacy Act increases fines and penalties for violations of existing law so that it holds organizations accountable for protecting their personal information if they choose to collect it. Consumers can submit their data requests starting January 1, 2020. The California Attorney's Office will take any enforcement action against non-compliant companies by July 1, 2020. The organizations should examine their relationships with third parties to which they provide personal information because “sale” is defined broadly. People should know how much of their activities are being tracked and used. Most companies are collecting these data in order to interact or keep in touch with the customers’ places, which is the normal course of doing business. The organizations should be responsible for implementing and maintaining reasonable security procedures and practices appropriate to the nature of the information to protect personal information from unauthorized disclosure. The organizations should be responsible for the timely notification of affected consumers if there are security loopholes affecting consumer personal information and safety.

In conclusion, The California Consumer Privacy Act is by far the most comprehensive privacy legislation to be enacted in the United States. Consumers in California will be most directly affected by the new law. However, even people who do not live in California may see ripple effects. It is beneficial for consumers to have the right to find out what information organizations are collecting about them and their children from their devices. Therefore, consumers would be able to track and control the use of their personal information and have the choice to tell organizations not to collect it, so it can ensure the individual’s safety and their family’s safety. As a result, this restricts companies from taking advantage of personal data for their benefits such as selling personal data to other parties for more money. Besides, The California Consumer Privacy Act would increase fines up to $7,500 per violation and other penalties for violating the existing law; therefore, it holds organizations accountable for protecting the personal information if they choose to collect it. By having a privacy law, the individual’s identity can be safe and protected from thefts, and it also fulfills a person’s basic rights.