group assignment international marketing

• PESTLNG analysis

• Economic – education

• Data - Over 28,000 or 82.7% of students who sat for the 'O' Levels this year managed to attain

passes in 5 or more subjects (MOE, 2014). This is better than last year, 81.3 per cent students

scored five or more passes. Consistently for the past 5 years the high level of education was well

maintained in Singapore.

• Explain how the data affects consumers demand and purchases, your firms and competitors,

changes market condition that affect firm’s competitive advantages.

• Sample - Analysis and deduction

• The high level of education had contributed to the increases of consumers having high paying

job. The income of the average population is about US$55,000, much higher than the US. This

had leaded to demand by the consumers for higher quality of life and standard of living. Coupled

with the population is increasing better education and this is promoting a change in preference

and taste for more sophisticated technology products. The demand for goods such as Mobile

phone, computers etc is increasing at a rate of 20% annually. However, the PLC is getting very

much shorter to about 6 months. Companies and products had to innovate at a much faster

pace casing a major constrain on resources.

• Threat 1: Demand for innovation by consumer requires more R&D, manufacturing resources etc

• At times there may be more than 1 threat.