Email to Ann Perkins

SUBJECT: Payment of Balance & More Work

Hello, Kent,

Thanks so much for bringing the insufficient payment to my attention. I’m so sorry for any trouble this may have caused you, and I just sent you an online payment for the remaining $100.

Rest assured, the short payment is not a reflection of you and the quality of your work. Instead, it shows that I need administrative support to help make sure the bills are paid correctly and on time. I appreciate your patience with this.

Thanks to your website design, my business leads have increased by 25%. After seeing the rave reviews and business impact, a couple of colleagues are also interested in using your design services. If it’s okay with you, I’d like to pass your contact info on to them.

In fact, would you be open to a virtual introduction to meet them? It may help to get the planning started. Email me if Friday works for you to hold a quick 15-minute meet & greet. Looking forward to hearing back.

Thanks,

Alex

Key Elements in the Message

· Subject line

· Intro builds goodwill (gratitude and apology)

· Intro addresses key question about money

· Body explains why the shortage

· Body offer positive recognition

· Conclusion has clear call-to-action