International Foods Case Study
Hefty Hardware Case 2
Abstract
This paper discusses the partnership and the shortcomings of the IT and business in the
Hefty Hardware. This paper also covers a proposed plan to improve collaboration to effectively
deliver Saavy Store Program.
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Hefty Hardware Case Study Assignment
Effective communication is key to the success of any company, and ineffective
communication can hinder the partnership between IT and business. Without proper
collaboration, a company is at a high risk of failing.
Partnership and Shortcomings between IT and Business
One of the key issues faced by Hefty is communication issue between IT and Business.
The failure to create a strategic plan to drive the business and IT strategy lead to misalignment, a
lack of understanding and ineffective collaboration between the two primary functions.
There exists a lack of awareness of the role of business in contributing to the overall
business strategy. As per Cheryl, VP of Retail Marketing, she is unable to draw the correlation
between IT and business operations in delivering new technologies in a timely manner.
Due to this lack of collaboration and ineffective communication, business failed to
communicate the desired business needs and requirements to IT. As pointed out by Glen, the
COO and Paul, Marketing IT relationship manager, IT was expected to deliver on tasks beyond
the scope of their technical roles without proper understanding of the requirements.
Proposed Plan for effective collaboration between IT and Business
To overcome the shortcomings, team collaboration can be encouraged through a retail
site visit of both the business and IT to understand the requirements of the Saavy Store Program
better.
The role of an account manager can be leverage to bridge the gap between business and
IT and ensure common understanding and effective communication. The VP, COO and CIO
Hefty Hardware Case 4
should assign appropriate resources, motivate and lead their team to deliver on the mission and
vision of the program.
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References
McKeen, J. and Smith, H. (2015). IT Strategy. Pearson Education UK.