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The competitive and macro environmental factors were identified as Coca-Cola Company operates in a much competitive environment which has resulted in some difficulties, challenges and hardships for the company in past few years. However, there are some strengths of the company that has helped in growing as one of the well-known brand in the world, significant recognition and consumers’ choice, larger customer base and loyalty. Besides this, the company has some opportunities that can be availed. In this assignment, SWOT analysis is conducted about Coca Cola Company and different aspects are explored under its domains.

Company Overview

Coca Cola is an American company and was found in 1892. Since then, throughout the decades its engagement in the manufacturing and retailing of syrup, carbonated beverage and is considered to be a symbol of taste in the domain around the globe. Not only this, Coca Cola has been serving as provider of different soft drinks and beverages citrus. It serves more than 200 countries around the world (Vault, 2019). Going through different phases that included challenges, hurdles and different hardships under different leaderships. However, it made its mark in the industry and market internationally and made a strong brand recognition with greater loyal customer base.

Marketing strategy of Coca Cola has made it the world’s third most valuable brand due to the product availability in the country and regions. Being centric to the 4Ps of marketing strategy, its product strategy spanned around the demand of the consumers and their preference, therefore, the company focused on greater range of products which includes Coca Cola, Coca Cola light, Dasani, Powerade, Vitaminwater, Mello Yello and more (The Coca Cola Company, 2020). With this, pricing strategy is flexible because of competitiveness in the market which provides an edge with having all the product range available in the market.

Promotion is at the core of the company as with innovation, Coca Cola has considered each step up to ensure maximum promotion of the brand, product, and price. In this case, social media handles are utilized, ads, and personalized campaigns are focused. Its marketing strategy has made it to be known as well-known company around the world, as it operates in more than 200 countries. Socialization, and global outreach enforces a culture which promotes the brand in a different ways (Allan, 2019).

SWOT Analysis

Conclusion

Evidential information is identified regarding Coca Cola being the third valuable brand around the world as its strengths has contributed significantly in obtaining this image. However, there are some weaknesses that Coca Cola Company still have after passing through different challenges through its developmental phases. Coca Cola Company can maintain a stronger position as compared to its competitors like Pepsi if it focuses on the opportunities that includes the diversification as its participation in health and food businesses around the world. Expansion of brand considering packaged drinking water which will provide an edge in the international market. Product strategy can be made strong for the products which faced difficulties in acceptance in the market. Through this, threats can be tackled in an effective manner and Coca Cola can embark the market much more effectively.