SCM project
chole
Sample_SCM304-FinalProject.pptxSCM 304 - Project
Concept Phase –
What?
Class charity golf tournament
Why?
To raise money for the marketing scholarship fund
Project Definition –
Budget, tentative schedule, organizing key personnel, resources needed
Project Definition – (cont.)
No budget was definitively given to the class
This is a charity golf tournament where we are focused on getting sponsorships and in-kind donations.
Budget
Project Definition – (cont.)
| April 2019 | ||||||
| Sun. | Mon. | Tues. | Wed. | Thu. | Fri. | Sat. |
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 |
Tentative Schedule
First day of class: April 2nd
Lead speeches and voting: April 9th and 11th
Overall and team lead results: April 16th
Team selection: April 16th
Venue and date discussion/selection: April 18th - (est.) April 30th
Project Definition – (cont.) Tentative Schedule
| May 2019 | ||||||
| Sun. | Mon. | Tues. | Wed. | Thu. | Fri. | Sat. |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 |
Sales, sponsorships, and in-kind donation searching: April 16th – May27th
Golf tournament day: May 31st
Final presentations (reviews and suggestions for improvements): June 13th
Project Definition – (cont.)
Students interested in running for an overall or team lead had the opportunity to give a speech to the class on why they should be elected along with a leadership statement.
Once the statements were given and statements were distributed, the MKTG 550 class voted on their leadership team.
Leadership results:
Overall project: Jair Magallan & Claudia Palomera
Sales: Arturo Terrazas
Sponsorship: Jasmine Ramirez
Integrated marketing communications (IMC): Aaron Williams
Operations : Rachel Cain
Finance: Young Min Joo
Project supervisor: Professor Dr. Haakon Brown
My team: Operation Team
Rachel Cain
Kathya Nolasco
Amber Rodriguez
Micah Diaz
Trevan Estrallado
Charlotte Mahone
Organizing key personnel
Project Definition – (cont.)
Support from school departments and organizations
Promotional and marketing tools using print material and social media platforms
Resources needed
Planning Phase –
Identify activities and deadlines
Planning Phase
The 12th Annual Spring Classic Golf Tournament is a golf game that is held at Dos Lagos Golf Course in Corona, CA. The game will be a traditional 18-hole game and will have a scramble start.
Along with the golf, the operations team will create mini games at various holes.
Hole #9: Hit the Filing Cabinet
1:00 p.m. – 6:00 p.m.
Or until the filing cabinet is hit by a player’s golf ball
1st shift: (1:00 p.m. – 3:30 p.m.) Esteban Rosas & Juan Graciano
2nd shift: (3:30 p.m. – 6:00 p.m.) Brandon & Micah Diaz
Hole #12: Longest Drive
1:00 p.m. – 6:00 p.m.
1st shift: (1:00 p.m. – 3:30 p.m.) Kevin Babbit & Johnny
2nd shift: (3:30 p.m. – 6:00 p.m.) Natalie & Jasmine Ramirez
Hole # 17: Closest to the Pin
1:00 p.m. – 6:00 p.m.
1st shift: (1:00 p.m. – 3:30 p.m.) Jorge & Archie
2nd shift: (3:30 p.m. – 6:00 p.m.) Trevan & Steven
Identifying Activities
Planning Phase
These mini games are sponsored by Dixon Golf and is to be handled by Dixon members only. (All proceeds will go to our scholarship fund)
Hole #10
Hole #15
Silent Auction
Arranged and executed by operations staff (Charlotte Mahone, Amber Rodriguez, Micah Diaz, Trevan Estrallado, Kathya Nolasco, & Rachel Cain)
Silent auction bidding opens: 11:00 a.m. during player registration
Silent auction bidding closes: 7:30 p.m. after banquet
Silent auction winners announced: 7:40 p.m.
Identifying Activities (cont.)
Planning Phase
There was no set deadlines to sell golf tickets. Spots were available to purchase at the golf course on the day of the event.
Sponsorships were taken all the way up until May 30th but May 27th was the deadline to receive signage with a sponsorship.
Deadlines (cont.)
Performance Phase –
The operations team was in charge of assigning people into their positions throughout the day.
The next slide will show positions and shifts for the duration of the golf tournament.
Performance Phase –
(cont.)
Pictured: MKTG 550 class getting ready for the tournament.
Performance Phase
Detailed job times and positions
(pt. 1 of 2)
Performance Phase
Detailed job times and positions
(pt. 2 of 2)
Performance Phase
Left: Golfers arriving and registering to receive their golfing shirtsand goodie bags.
Right: A small glimpse of what we had to offer for the silent auction items.
Performance Phase
More photos of tournament day.
Postcompletion Phase
After calculating revenue from tickets sold and silent auction items, this event raised $5,788.10 for the Sports & Entertainment Marketing Scholarship Fund.
Postcompletion Phase
June 12th consisted of each group leader and team members going over:
What were the team goals and were they completed?
Problems encountered
Key Takeaways
Suggestions for future class members for a better event
(cont.)
End.
Have a wonderful summer!
