answer question depend on video

sample.docx

1. What is the basic customer need provided by Key West Key Lime Pie?

1. Dessert or taste of Old Key West

2. What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?

2. No unique ingredients. If your brand isn’t unique, you can’t compete

1. List KWKLPCo’s main strength (consumer view)

3. Great tasting pie, great location

1. List KWKLPCo’s main weakness (consumer view)

4. Anyone can copy the pie

1. List KWKLPCo’s main opportunity

5. Partner with hotels and cruise lines

1. List KWKLPCo’s main threat

6. Local pie or candy substitutes

1. Describe the most typical type of customer purchasing KWKLPCo (target market)

7. Tourists

1. Describe the typical behavior of customers purchasing KWKLPCo’s offerings. Choose one: Impulse, Habitual, Limited, or Extended

8. Impulse – one and done (tourists). Habitual (locals)

1. How does KWKLPCo capture value by pie and by slice?

9. Need $ analysis here

1. How does KWKLPCo communicate value?

10. Store front for tourists walking by