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Running Head: Response 3
Steven B. Belkin Case Study
by [Name of Student]
Course
Professor
[Name of Institution]
October 4, 2017
Steven B. Belkin Case Study
· How much financing does he need?
· In order to combat with the current financial situation, Steven at least needs financing of at least $ 250,000. With at least this much financing, Steven will be able to keep the track of progress faster.
· How would you determine this? Specifically, which exhibit would you examine?
· What sensitivities would you test?
· I would need to test a number of sensitivities. First of all, I need to determine the week points of the business and the current opportunities that Steven needs to adopt. This is possible through the SWOT analysis as it thoroughly analyses the potential strengths, weaknesses, opportunities, and threats for the business. After SWOT, I will test the competitor’s impact and external environment for the business, which is possible through the Porter’s Five Forces. Porter’s Five Forces is best for the new businesses. For thoroughly examining the external environment and other influences on the business, PESTEL analysis would also be conducted.
· Evaluate Steve’s financing alternatives as of the inflection point of the case
· As per the inflection point of the case, there are many investment alternatives for Steven. First of all, in short term financing alternatives, Steven has the option of factoring debts, trade credit, bill discounting. On the other hand, in the long term investment/ financing alternatives, Steven has the option to mortgage, leasing, grants, share capital, and bonds etc.
· What should Steve do?
· Steven needs to take several steps. First of all, he needs to invest more because he is in a new market and the industry is growing at a rapid rate. People would like to travel more when they are given the benefit of reasonable process and affordable packages. On the other hand, he needs to hire expert and efficient salesmen. Only the efficient sales staff can bring a significant change in selling of travel packages. He needs to take this step soon because there is a possibility that the other companies may hire the best salespersons by offering them good salary packages/ commission packages. This is why, Steven need to hire the best team soon.