Impact of social media on global business

Why writing about this topic will be beneficial to me: I have been using social media for almost a decade now, social media from being entertaining to connecting friends it has been part of every aspect of life. Educated people and most of the urban and suburban population uses one or the other social media platform, now a days even the rural population is using the social media. As per statistics they are 7.7 billion people in this world out of which 3.5 billion people are online ,which means one-in-three people are online that is on one or the other social media platform (Ortiz-Ospina, 2018). Looking at the numbers says it all that social media growth has been increasing rapidly which indicates how the impact would be on the Global businesses. This made me think how helpful it would be in setting up my own business and how would it be impacted.

My essay statement: Social media impact would be enormous on global business, for promotions and marketing social media might be the game changer for success of the businesses.

Approach to the subject of my paper: Through this paper, I would like to examine

and understand all the factors of social media that would impact the functioning of a

business, I would also like to highlight the online brand presence as well as the

effectiveness of running an ad campaign and how take the businesses to public with

help social media. This paper would also cover the drawbacks of Social media misuse

and how it can negatively reduce the good will of the business. This paper also gives

brief idea on how to promote and maintain the businesses and take into global level.

Documentation style: I will use APA style for this paper.

Graphs or charts: TBD (Perhaps statistical table once I compose it).

Kinds of sources I will use and how will they benefit my paper: My main sources

which I’m going to use or refer internet-based blogs, Articles, Web-based journals and

also, Research papers. Based on these resources I will try to bring out the quality of

data and unbiased work.

Tentative list of references:

References Ortiz-Ospina, E. (2018, september 18). The Rise of Social Media . Retrieved from ourworldindata.org: https://ourworldindata.org/rise-of-social-media Shaw, A. (2018, May 11). How Social Media Can Move Your Business Forward. Retrieved from forbes.com: https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/11/how-social-media-can-move-your-business-forward/#795219684cf2 SMITH, K. (2019, August 1). https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/11/how-social-media-can-move-your-business-forward/#795219684cf2. Retrieved from lyfemarketing.com: https://www.lyfemarketing.com/blog/importance-social-media-business/ The Impact of Social media :is it replaceable? (2019, july 26). Retrieved from knowledge.wharton.upenn.edu: https://knowledge.wharton.upenn.edu/article/impact-of-social-media/