week 3 Assignment

BUS599036VA016-1196-001 - Strategic Management

Assignment 1 - Company Description and SWOT Analysis (100 points)

Alita Heckstall on Fri, Jul 19 2019, 9:05 PM 69% highest match Submission ID: a258eee0-a7c2-48b2-9271-92426150d261

• Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx

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Running head: 1 COMPANY DESCRIPTION AND SWOT ANALYSIS 1 Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx COMPANY DESCRIPTION AND SWOT ANALYSIS 1 Source - Another student's paper COMPANY DESCRIPTION AND SWOT ANALYSIS 1 COMPANY DESCRIPTION AND SWOT ANALYSIS 7 Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx COMPANY DESCRIPTION AND SWOT ANALYSIS 7 Source - Another student's paper COMPANY DESCRIPTION AND SWOT ANALYSIS 7 2 Company Description and SWOT Analysis Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Company Description and SWOT Analysis Source - Another student's paper Company Description and SWOT Analysis Assignment 1 Alita Heckstall Dr. 3 Andrea Banto Bus 599 Strategic Management Suspected Entry: 77% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Andrea Banto Bus 599 Strategic Management Source - Another student's paper Bus 599 Strategic Management Strayer University July 19th , 2019 2 Non-Alcoholic Beverage (NAB) Company and its significance Suspected Entry: 99% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Non-Alcoholic Beverage (NAB) Company and its significance Source - Another student's paper Non-Alcoholic Beverage (NAB) company and its significance 4 The preferred name of the Non-Alcoholic Beverage (NAB) Company is Sweet Blend. Suspected Entry: 66% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The preferred name of the Non-Alcoholic Beverage (NAB) Company is Sweet Blend Source - Another student's paper Non-Alcoholic Beverage (NAB) Company Name and its Significance I chose the name Sweet Blend for our company because the mission of our company is to produce the most nutritious and fresh fruit juices which meets the current market standards and the needs of the needs of our target customers, taste and preference. 1 Production of high quality fresh fruit juices has in the past been a great challenge and having identified this problem and the need by customers, it is in this interest that our company seeks to fill this gap in the market. Suspected Entry: 68% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Production of high quality fresh fruit juices has in the past been a great challenge and having identified this problem and the need by customers, it is in this interest that our company seeks to fill this gap in the market Source - Another student's paper The country has in the past experienced a problem with the production of high quality, fresh fruit juice and it is this gap that the company seeks to fill The non-alcoholic beverage company name that best fits our description here is the Sweet Blend as we seek to produce the sweetest and most nutritious fresh drink in the state and across the borders. 1 Company’s mission and rationale for its components Sweet Blend Company mission is to produce the best juice that meets the health needs of the local population as well as the standards of the market. Suspected Entry: 62% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Company’s mission and rationale for its components Sweet Blend Company mission is to produce the best juice that meets the health needs of the local population as well as the standards of the market Source - Another student's paper The mission of the company The mission of the company is to produce a juice that meets the health needs of the population The company is aiming to improve the health of the population by supplying them a combination of the most treasured fruits with great value to create a juice that will fulfill their nutritional needs. Suspected Entry: 65% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The company is aiming to improve the health of the population by supplying them a combination of the most treasured fruits with great value to create a juice that will fulfill their nutritional needs Source - Another student's paper The company seeks to improve the health of the people by providing them with a juice that will fulfill their nutritional needs The first component of the mission statement is the nourishment needs of the people. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The first component of the mission statement is the nourishment needs of the people Source - Another student's paper The first component of the mission statement is the nourishment needs of the people Our mission statement is capturing the nourishment needs of the people and seeks to address them through this fresh fruit juice. Suspected Entry: 81% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Our mission statement is capturing the nourishment needs of the people and seeks to address them through this fresh fruit juice Source - Another student's paper The mission statement captures the nourishment needs of the people and seeks to address them through the fruit juice Our second component of our mission statement is that the fruit juice will be produced and tailored to meet the specific nutrition needs of our customers. Suspected Entry: 75% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Our second component of our mission statement is that the fruit juice will be produced and tailored to meet the specific nutrition needs of our customers Source - Another student's paper The second component of this mission statement is the fact that the fruit juice is being tailored to meet the specific nutrition needs of the population The non-alcoholic beverage industry trends Many trends are currently characterizing the Non-Alcoholic Beverage (NAB) industry. Suspected Entry: 76% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The non-alcoholic beverage industry trends Many trends are currently characterizing the Non-Alcoholic Beverage (NAB) industry Source - Another student's paper Trends in the non-alcoholic beverage industry Several trends characterize the non-alcoholic beverage industry This trends in the industry have in the recent past led to the establishment of opportunities for new business entries and in the meantime pushing the existing firms to modify their business strategies put in place. 1 According to Storey (2010), the leading emerging trend in the non-alcoholic beverages industry is the desire by many consumers to move away from the soft drinks that have high sugar beverages and those that have high levels of carbon. Suspected Entry: 86% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx According to Storey (2010), the leading emerging trend in the non-alcoholic beverages industry is the desire by many consumers to move away from the soft drinks that have high sugar beverages and those that have high levels of carbon Source - Another student's paper One of the emerging trends in the non-alcoholic beverages industry is the desire by many consumers to move away from the soft drinks that have high sugar beverages as well as well as those that have high levels of carbon (Storey, 2010) This generally means most of the population is looking forward to having naturally produced fresh and nutritious fruit juices. 1 It has also emerged that there is an increased awareness of the devastating health effects of high sugar content beverages. Suspected Entry: 79% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx It has also emerged that there is an increased awareness of the devastating health effects of high sugar content beverages Source - Another student's paper There is an increased awareness of the devastating health effects of high sugar content beverages such as soda This alluded trend seeking to change the beverages has been in the recent past compelled by the increasing health concerns over the effects of carbonated drinks. Suspected Entry: 72% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx This alluded trend seeking to change the beverages has been in the recent past compelled by the increasing health concerns over the effects of carbonated drinks Source - Another student's paper The trend to change the beverages has been occasioned by the increasing health concerns over the effects of such drinks Reasons for choosing the soft drink 1 There exists many reasons for choosing the most nutritious Sweet Blend fresh fruit juice is to provide an alternative to the consumers of non-alcoholic drinks who would want to adopt healthier drinks than what they are consuming. Suspected Entry: 72% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx There exists many reasons for choosing the most nutritious Sweet Blend fresh fruit juice is to provide an alternative to the consumers of non-alcoholic drinks who would want to adopt healthier drinks than what they are consuming Source - Another student's paper Reasons for selecting the soft drink The primary reason for selecting the Brillfruit Juice is to provide an alternative to the consumers of non-alcoholic drinks who would want to adopt healthier drinks than what they are consuming The fresh fruit juice desires to contribute to the developing of a healthy population through the provision of an alternative drink which would not have adverse effects the health of the population but contribute to the building of a healthy nation. Suspected Entry: 93% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The fresh fruit juice desires to contribute to the developing of a healthy population through the provision of an alternative drink which would not have adverse effects the health of the population but contribute to the building of a healthy nation Source - Another student's paper The Brillfruit Juice desires to contribute to the developing of a healthy population through the provision of an alternative drink, which would not have adverse effects the health of the population but contribute to the building of a healthy nation The second reason for selecting from this product is that it is affordable and would be accessible to most people. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The second reason for selecting from this product is that it is affordable and would be accessible to most people Source - Another student's paper The second reason for selecting from this product is that it is affordable and would be accessible to most people This fresh fruit juice would be processed from local fruits, and that will have a generally positive effect on the health of our population as well as the economy. Suspected Entry: 79% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx This fresh fruit juice would be processed from local fruits, and that will have a generally positive effect on the health of our population as well as the economy Source - Another student's paper Finally, the fruit juice would be processed from local fruits, and that will have a generally positive effect on the economy of the country Sweet Blend’s Strategic Position The strategic positioning is very crucial for determining how any business is competing fairly against its competitors in the industry and the extent to which it is serving the needs of its customers. The positioning strategy that our company is developing is very important in the attaining prosperity of our product in the market. For our nutritious fresh fruit juice to succeed in this dynamic market, the company finds it crucial to choose the most strategic position which will in the short run deliver the best results as desired. 1 Product differentiation is the most effective strategic position that the company needs to adopt. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Product differentiation is the most effective strategic position that the company needs to adopt Source - Another student's paper Product differentiation is the most effective strategic position that the company needs to adopt The premise for this is that there are many tastes and preference for fruit juices. Suspected Entry: 99% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The premise for this is that there are many tastes and preference for fruit juices Source - Another student's paper The premise for this is that there are many tastes and preference for fruit juices According to Ansoff et al (2019), differentiation will enable the company to satisfy a wide range of tastes and preferences, in the process leading to success For instance, the company will produce mango, orange, apple or even pineapple juices. Suspected Entry: 76% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx According to Ansoff et al (2019), differentiation will enable the company to satisfy a wide range of tastes and preferences, in the process leading to success For instance, the company will produce mango, orange, apple or even pineapple juices Source - Another student's paper Differentiation will enable the company to satisfy a wide range of tastes and preferences, in the process leading to success (Ansoff et al., 2019) In the long run, product differentiation will give the company a competitive edge to outshine its competitors in the industry. Suspected Entry: 79% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx In the long run, product differentiation will give the company a competitive edge to outshine its competitors in the industry Source - Another student's paper In the long run, product differentiation will give the company a competitive edge The company will differentiate its nutritious fresh fruit juice from other non-alcoholic products by using a unique packaging or a bottling approach that will ensure that the product stands tall as the most sought and preferred juice among its competitors. Suspected Entry: 67% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The company will differentiate its nutritious fresh fruit juice from other non-alcoholic products by using a unique packaging or a bottling approach that will ensure that the product stands tall as the most sought and preferred juice among its competitors Source - Another student's paper To differentiate the Brillfruit Juice from other non-alcoholic products, the company will use a unique packaging or bottling approach, which will make sure that the product stands out among its rivals Through the bottling and packaging differentiation, the company will make sure that its products stand out from its rivals in the industry, Danylchuk & MacIntosh (2009). Suspected Entry: 76% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Through the bottling and packaging differentiation, the company will make sure that its products stand out from its rivals in the industry, Danylchuk & MacIntosh (2009) Source - Another student's paper Through the bottling and packaging differentiation, the company will make sure that its products stand out from the rest Distribution channel Distribution channel is very significant for determining how our products reach its customers who are the consumers of our brands. Suspected Entry: 70% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Distribution channel Distribution channel is very significant for determining how our products reach its customers who are the consumers of our brands Source - Another student's paper The distribution channel A distribution channel is necessary for determining how products reach consumers The product’s nature and the fact that it is a new entry into the market makes it very necessary to make sure that the approach that is being adopted is actually the one which that is capable of making it reach the largest number of customers within the shortest time possible. Suspected Entry: 77% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The product’s nature and the fact that it is a new entry into the market makes it very necessary to make sure that the approach that is being adopted is actually the one which that is capable of making it reach the largest number of customers within the shortest time possible Source - Another student's paper The nature of the product and the fact that it is new makes it necessary to make sure that the approach, which is being adopted, is one that is capable of making it reach the largest number of consumers Considering every fact, the Producer-Wholesaler-retailer approach appears to be the most effective and the most suitable one for the distribution of the products according to Wheelwright (2010). Suspected Entry: 85% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Considering every fact, the Producer-Wholesaler-retailer approach appears to be the most effective and the most suitable one for the distribution of the products according to Wheelwright (2010) Source - Another student's paper In this regard, the Producer-Wholesaler-retailer approach appears to be the most effective and the most suitable one for the distribution of the products (Wheelwright, 2010) The fundamental reason for this approach is that it uses an already available distribution channels such as the wholesalers which makes it cheap for the company to spend small amounts of resources in the establishment of the distribution channel for its products. Potential risks the company may face Several potential risks do exist that the business is facing and they may possibly affect the market performance of our company. 1 The main risk our new company is well aware is that it may not achieve the required market penetration and may even fail to pick up. Suspected Entry: 73% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The main risk our new company is well aware is that it may not achieve the required market penetration and may even fail to pick up Source - Another student's paper One of the risks that the new business is alive to is that it may not achieve the required market penetration and may even fail to pick up In these situations, the business may accumulate so many losses that it will eventually collapse. Suspected Entry: 90% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx In these situations, the business may accumulate so many losses that it will eventually collapse Source - Another student's paper In these circumstances, the business may accumulate so many losses that it will eventually collapse To prevent the actualization of this problem, the business must continually reinvent, do market research and make appropriate changes before the business starts experiencing adverse effects filing to penetrate the market and achieve its purpose. Suspected Entry: 94% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx To prevent the actualization of this problem, the business must continually reinvent, do market research and make appropriate changes before the business starts experiencing adverse effects filing to penetrate the market and achieve its purpose Source - Another student's paper To prevent the actualization of this problem, the business must continually reinvent, do market research and make appropriate changes before the business starts experiencing adverse effects filing to penetrate the market Another potential risk that the company may face is the failure to achieve the legal standards of product quality and safety. Suspected Entry: 76% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Another potential risk that the company may face is the failure to achieve the legal standards of product quality and safety Source - Another student's paper The second potential risk that the business faces is the failure to achieve the legal standards of product quality and safety There exists stringent quality and safety standards that food producing companies need to meet. Suspected Entry: 76% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx There exists stringent quality and safety standards that food producing companies need to meet Source - Another student's paper In the United States, there are strict quality and safety standards that food producing companies need to meet In the event a business fails to meet these strict quality standards, it is possible that a business may fail as highlighted Barringer (2015). Suspected Entry: 90% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx In the event a business fails to meet these strict quality standards, it is possible that a business may fail as highlighted Barringer (2015) Source - Another student's paper In the event a business fails to meet these strict quality standards, it is possible that a business will fail (Barringer, 2015) Therefore, this makes it very necessary for our Sweet Blend company to ensure that it does a research on the desired quality standards as required and perform the most appropriate adjustments according to the demand of the market. 1 The company is also facing the threat of high costs of operations. Suspected Entry: 69% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The company is also facing the threat of high costs of operations Source - Another student's paper Finally, the Brillfruit Juice is facing the threat of high costs of operations A quick check at the costs of production shows an upward increase which will affect the profitability of our company. It is emerging that the costs of fruits and labor are skyrocketing at a shocking pace, Goldburt (2011). 5 SWOT Analysis Strengths Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx SWOT Analysis Strengths Source - Another student's paper SWOT Analysis Strengths Sweet Blend Company has accumulated sufficient resources to invest in the production of the fresh fruit drink. The employees will be given the opportunity of coming up with creative ways of improving the company’s products and services in order to obtain more and loyal customers. The company’s services and products are always meant to attain customer satisfaction for the company's success. There are also motivations that encourage the staff members to do best at work. Weaknesses The company is limited to invest and focus on the products as well as services that significantly attract clients and keeps them to come back. The customers are very specific on the type and quality services and products that they always crave for, and in case of its absence, it would lead to the company losing a significant number of loyal customers, Storey (2010). Opportunities The company is welcoming partnership requests from interested investors who have seen the potential of the company that reflects outstanding performance if it is financially stable and the management comes up with a well-written marketing plan that can be easily implemented and blends well with the company’s goals and objectives. The company’s products are unique, and the value will increase due to the excellent branding to be implemented. A new market is also greatly considered whereby the company’s products are yet to be tested in a new environment by opening new stores to obtain more clients and expand its market, Storey (2010). Threats The company will be faced with intense competition from other companies that offer some of the same products. The numerous successful marketing companies make it difficult for the company to pursue a complete and successful marketing strategy for the business, and also other companies in the similar field may apply better and advanced marketing strategies than that of the company to sell their products, improve their services, and increase their client base. References Goldburt, T. (2011). U.S. Patent No. 7,954,970. Washington, DC: U.S. Patent and Trademark Office. Danylchuk, K. E., & MacIntosh, E. (2009). Food and non-alcoholic beverage sponsorship of sporting Ansoff, H. 1 I., Kipley, D., Lewis, A. Suspected Entry: 99% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx I., Kipley, D., Lewis, A Source - Another student's paper I., Kipley, D., Lewis, A O., Helm-Stevens, R., & Ansoff, R. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx O., Helm-Stevens, R., & Ansoff, R Source - Another student's paper O., Helm-Stevens, R., & Ansoff, R (2019). 1 Implanting strategic management. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Implanting strategic management Source - Another student's paper Implanting strategic management Springer. Barringer, B. R. (2015). Entrepreneurship: 1 Successfully launching new ventures. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Successfully launching new ventures Source - Another student's paper Successfully launching new ventures Pearson Education India. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Pearson Education India Source - Another student's paper Pearson Education India Storey, M. (2010). 1 The shifting beverage landscape. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx The shifting beverage landscape Source - Another student's paper The shifting beverage landscape Physiology & behavior, 100(1), 10-14. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Physiology & behavior, 100(1), 10-14 Source - Another student's paper Physiology & behavior, 100(1), 10-14 Wheelwright, S. C. (2010). 1 Managing new product and process development: Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Managing new product and process development Source - Another student's paper Managing new product and process development text cases. 1 Simon and Schuster. Suspected Entry: 100% match Uploaded - Assignment 1 Week 3 CompanyDescriptionandSWOTAnalysis.docx Simon and Schuster Source - Another student's paper Simon and Schuster