strategic managemnt case study
Rj7859832
SafaricomRubricS-2020.fn1.xlsxSafaricom
| Rubric for Case Notes: | Safaricom: Innovative Telecom Solutions to Empower Kenyans | |||||
| Week 3 | Scoring Criteria for Levels of Performance | |||||
| Skill Development Case Analysis Tasks | Learning Outcomes Concepts and Analytical Tools | Below Expectations: Shows no evidence of or significant gaps in understanding | Meets Expectations: Demonstrates acceptable level of understanding and competency | Exceeds Expectations: Demonstrates high level of understanding and competency and makes relevant contributions | Score - 100 points | Earned Score |
| D | C | B | B+ | A- | A | |
| Situation Analysis | Review and synthesize facts of the case | Discussion of general environment (use PESTEL Model) | Analysis excludes some of the relevant segments in the general environment that have an impact on the company's strategy selection. | Analysis includes significant segments in the general environment that have an impact on the company's strategy selection. | Analysis thoroughly describes the relevant segments in the general environment that have an impact on the company's strategy selection. | 30 |
| Demonstrate command of relevant concepts and analytical tools applicable to the case | Discussion of the competitive environment and identify competitors. (Use Porter's 5 forces Model) | Analysis is an insufficient comparison of the industry's major competitors and/or exposure of the threats posed by Safaricom's rivals. 3 or less of the industry forces were identified. 2 or less primary competitors were identified and summarized. | Analysis is a sufficient comparison of the industry's major competitors and expose of the threats posed by Safaricom's rivals. 4 or more of the industry forces were identified. 3 or more primary competitors were identified and summarized. | Analysis is a strong comparison of the industry's major competitors and expose of the threats posed by Safaricom's rivals. All 5 of the industry forces were identified. 4 or more primary competitors were identified and summarized. | 30 | |
| Evaluate and discuss the organization's current situation or existing industry conditions | Analyze the external forces and determine 5 threats and 5 opportunities. | Identified 3 or less threats and 3 or less opportunities | Correctly identified 4 or more threats and 4 or more opportunities | Correctly identified 5 or more threats and 5 or more opportunities and provided a succinct explanation for each. | 10 | |
| Identify conclusions that can be drawn from the analysis | Describe the firm's next move in terms of growth and expansion and make recommendations | Analysis provides limited or no recommendations for growth and expansion. | Anaysis describes at least 3 significant components of Safaricom's competitive advantage and makes at least 2 recommendations for growth. | Anaysis describes at least 3 or more significant components of Safaricom's competitive advantage and makes at least 3 recommendations for growth. | 10 | |
| Deliver analysis, conclusions and recommendations in a well-written analysis paper | Uses written report to communicate assessment and proposed business strategy | Fair to poor writing skills used to discuss the case analysis topics. Numerous errors in grammar usage, spelling, punctuation and sentence/paragraph structure that are significantly distracting for the reader. | Good writing skills used to discuss the case analysis topics. Some errors in grammar usage, spelling, punctuation and sentence/paragraph structure - but not significantly distracting | Excellent writing skills used to discuss the case analysis topics. Few to no errors in grammar usage, spelling, punctuation and sentence/paragraph structure | 20 | |
| Evaluator Comments | ||||||
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