Unit VII Mimi Project

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BBA 2026-16J-2A19-S3, Organizational Communication

Unit VII

Unit VII Study Guide

Click the link above to open the unit study guide, which contains this unit's lesson and reading assignment(s). This information is necessary in order to complete this course.

Unit VII Discussion

Board

Weight: 2% of course grade

Grading Rubric

Comment Due: Saturday,

10/20/2018 11:59 PM (CST)

Response Due: Tuesday,

10/23/2018 11:59 PM (CST)

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Unit VII Mini Project

Weight: 11% of course grade

Grading Rubric

Due: Tuesday, 10/23/2018

11:59 PM (CST)

Instructions

Resources

Citation Guide

CSU Online Library

Research Guide

Submit Writing Center

Request

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For this assignment, you will

research the different ways that

managers and leaders use

communication to guide their

organizations.

Feel free to use the same

organization you researched for

the Unit VI Case Study. You are not

limited to this organization, but it

may be easier to complete the

assignment since you have already

researched the organization in Unit

VI. You can use the same sources

for both assignments, if applicable.

Find an instance where the

organizational leader

communicates directly with his or

her employees, investors, or

customers. Analyze the message,

the channel, and the potential for

feedback. Do you believe that it is

effective? Do you believe that it is

the same type of message that a

manager would send? Why, or why

not?

Remember to focus on the

communication styles of both

leaders and managers. Strive for

an equal balance between the two

types of communication styles in

your assignment.

Example: The Apple events that

occur in Cupertino whenever Apple

unveils a new product or service

are examples of the type of

communication you should be

analyzing in this assignment.

During the events, CEO Tim Cook

addresses an audience of

employees, investors, and the

general public. Cook uses multiple

channels to communicate with the

audience, including a live face-to-

face discussion, live streaming of

the discussion, and a recorded

video. For the assignment, you

would view one of the events,

analyze Cook’s message and the

effectiveness of the channels, and

discuss the potential for feedback.

Analyze whether or not the

message is an effective example of

leadership. Explain whether or not

you believe a manager could, or

should, use the same types of

channels to relay a message.

Would it be effective?

Note: You do not need to use

Apple for this assignment. It is

provided as an example only.

Use the standard five-paragraph

format

(introduction/body/conclusion).

Include at least two academic

sources. APA format should be

used. The assignment should be a

minimum of two pages in length,

not including the title and reference

pages. Content, organization, and

grammar/mechanics will be

evaluated.

The following resource(s) may help

you with this assignment.

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