Unit II Case Study

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BBA 3331-17J-3A19-S1, Introduction to E-commerce

Unit II

Unit II Study Guide

Click the link above to open the unit study guide, which contains this unit's lesson and reading assignment(s). This information is necessary in order to complete this course.

Unit II Discussion

Board

Weight: 2% of course grade

Grading Rubric

Comment Due: Saturday,

11/17/2018 11:59 PM (CST)

Response Due: Tuesday,

11/20/2018 11:59 PM (CST)

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Unit II Case Study

Weight: 10% of course grade

Grading Rubric

Due: Tuesday, 11/20/2018

11:59 PM (CST)

Instructions

the business model based on

the information you find on the

website or the app,

a brief overview of the

company,

the customer value proposition,

the revenue model,

the marketspace it operates in,

who its main competitors are,

any comparative advantages

you believe the company

possesses,

what its market strategy

appears to be, and

information about the

company’s management team

and organizational structure.

(Most company websites

contain an “About Us” web

page that contains information

about the company.)

Resources

Citation Guide

CSU Online Library

Research Guide

Submit Writing Center

Request

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Select an e-commerce company.

Visit the company website or

mobile app. In your paper, describe

the following features:

Your paper should be a minimum

of two pages in length, not

counting the title and reference

pages. You must use a minimum of

one source other than your

textbook, which can include the

company website or mobile app.

All sources used, including the

textbook, must be referenced;

paraphrased and quoted material

must have accompanying citations.

The following resource(s) may help

you with this assignment.

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Prepare for Final

Exam - Proctor

Approval Form

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A Standard Proctor is an unbiased, qualified individual who is selected by the student and agrees to supervise an examination. You are responsible for selecting a qualified Proctor, and the Proctor must be pre-approved by CSU. The Proctor Information Request Form can be found on the University Forms/Courses page in the myCSU Student Portal.

Students choosing RP Now must have an operational webcam/video with audio, a high-speed internet connection, and the appropriate system rights required to download and install software.

You are permitted four (4) hours to complete the Final Exam in the presence of your approved Proctor. The four (4) hour time limit begins at the time the exam is initially opened. Use of exam materials includes only the course textbook, eTextbook, or permitted resources in an integrated learning resources course, a writing utensil, blank scratch paper, and a calculator if needed. Online Calculators or other software may only be utilized with the approval of the course professor or Office of Disability Services. Other materials are not permitted unless specified in the examination instructions.

Please review the Final Examination Proctor Policy located in the Student Handbook for specific guidelines regarding proctor requirements and Final Exam expectations.

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