Unit VII Case Study

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BBA 3331-17J-3A19-S1, Introduction to E-commerce

Unit VII

Unit VII Study Guide

Click the link above to open the unit study guide, which contains this unit's lesson and reading assignment(s). This information is necessary in order to complete this course.

Unit VII Discussion

Board

Weight: 2% of course grade

Grading Rubric

Comment Due: Saturday,

01/05/2019 11:59 PM (CST)

Response Due: Tuesday,

01/08/2019 11:59 PM (CST)

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Unit VII Case Study

Weight: 11% of course grade

Grading Rubric

Due: Tuesday, 01/08/2019

11:59 PM (CST)

Instructions

1. How well do these sites acquire

fans, generate engagement,

amplify responses, create a

community, and strengthen

their brands?

2. What recommendations can

you make for these sites to

improve their effectiveness at a

global and local level?

Resources

Citation Guide

CSU Online Library

Research Guide

Submit Writing Center

Request

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Visit two e-commerce websites of

your choice, and apply the social

marketing process model (outlined

on pp. 431–432) to both. Critically

compare and contrast the

effectiveness of these sites in

terms of the dimensions of the

social marketing process. Address

the questions below in your paper.

Your paper must be at least three

pages in length; the title and

reference pages do not count

toward meeting the minimum

length requirement. Make sure

your essay follows APA format. You

must use a minimum of two

external sources, which can

include the two websites that you

choose to review. All sources used,

including the textbook, must be

referenced; paraphrased and

quoted material must have

accompanying citations.

If you need additional help, contact

the CSU Writing Center.

The following resource(s) may help

you with this assignment.

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Final Exam

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