Unit VI Essay Question

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BBA 3331-17J-3A19-S1, Introduction to E-commerce

Unit VI

Unit VI Study Guide

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Unit VI Discussion

Board

Weight: 2% of course grade

Grading Rubric

Comment Due: Saturday,

12/15/2018 11:59 PM (CST)

Response Due: Tuesday,

12/18/2018 11:59 PM (CST)

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Unit VI Essay

Weight: 11% of course grade

Grading Rubric

Due: Tuesday, 12/18/2018

11:59 PM (CST)

Instructions

Resources

Citation Guide

CSU Online Library

Research Guide

Submit Writing Center

Request

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This unit covered many strategies

on marketing and advertising for e-

commerce sites. As a digital

marketing professional, you have

been tasked to develop an online

campaign for your company’s new

apparel, which targets the 18–26

year old young adult market in the

United States.

Write a three-page essay on your

recommendations of at least six

digital marketing advertising

strategies (concepts), and explain

how each strategy will help the

company’s new brand of apparel

for young adults. Determine the

possible challenges and benefits of

online marketing communication.

The essay should include an

introduction, which presents the

main points of the essay.

The title and reference pages do

not count toward meeting the

minimum length requirement. Make

sure your essay follows APA

format. You must use a minimum of

two external sources other than the

textbook. All sources used,

including the textbook, must be

referenced; paraphrased and

quoted material must have

accompanying citations.

The following resource(s) may help

you with this assignment.

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