Unit V Scholarly Activity

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BBA 3551-16P-5A19-S3, Information Systems Management

Unit V

Unit V Introduction

Welcome to Unit V. In previous weeks, we have studied the basic components of information systems, as well as how and why information systems are developed. This week, we will cover some exciting ways that businesses use systems to communicate with and understand their market.

We all know that social media is a hot topic and most businesses now have a social media presence. Another area of IT that is just as hot but maybe less understood is business intelligence. With the growth of the cloud and massive data sets, businesses can learn a lot about their customers and the market if they know where to look and how to organize the information. Different levels of the organization need data at varying levels of granularity. Business intelligence encompasses all levels of granularity and allows you to drill up and down the data from fine to coarse and back again.

Keep up the good work and let me know if you have any questions.

Professor Bulloch

Unit V Study Guide

Click the link above to open the unit study guide, which contains this unit's lesson and reading assignment(s). This information is necessary in order to complete this course.

Unit V Discussion Board

Weight: 2% of course grade

Grading Rubric

Comment Due: Saturday, 04/27/2019

11:59 PM (CST)

Response Due: Tuesday, 04/30/2019

11:59 PM (CST)

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Unit V Scholarly Activity

Weight: 10% of course grade

Grading Rubric

Due: Tuesday, 04/30/2019 11:59 PM

(CST)

Instructions

Explain the role of knowledge

management systems.

Explain what is meant by expert

systems.

Explain what is meant by content

management systems.

Discuss how the business in the

selected scenario could benefit from an

expert system and a content

management system, and provide two

examples for each type of system.

Discuss how the business in the

selected scenario could benefit from

business intelligence, and provide two

examples of these benefits.

Discuss how the business in the

selected scenario can use social media

to not only obtain information and

knowledge but to share it as well, and

provide two examples of how the

business might use social media

information systems.

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Choose one of the scenarios below (A or B)

to complete the assignment.

Scenario A

You are the business owner of a local small

engine repair shop, and you have been

thinking about implementing a knowledge

management system for your customer

service technicians. You are thinking about

this because there are times when some of

your technicians know how to fix certain

engine problems and others do not.

Providing a central knowledge repository

could help share troubleshooting and repair

knowledge among your technicians.

Scenario B

You are the business owner of a local

cleaning service, and you have been

thinking about implementing a knowledge

management system for your cleaning

technicians, especially for those who

troubleshoot and solve cleaning problems,

such as removing certain carpet and water

stains, addressing mold, and selecting the

proper tools and products to use for other

types of cleaning issues. You are thinking

about this because there are times when

some of your cleaning technicians know

how to properly clean carpets and others do

not. Providing a central knowledge

repository could help share cleaning

knowledge among your cleaning

technicians.

After you chose your scenario (A or B),

compose a paper that addresses the

elements listed below.

Your paper must be at least two pages in

length (not counting the title and reference

pages), and you must also use at least two

scholarly sources, one of which must come

from the CSU Online Library. Any

information from a source must be cited and

referenced in APA format, and your paper

must be formatted in accordance to APA

guidelines.

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