: Growth Stategies- Home Entertainment Retail Industry

Assessment 3 Rubric

Assignment 3: Organic and inorganic growth strategies

  Levels of Achievement

Criteria High Distinction Distinction Credit Pass Fail

Introduction 85.00 to 100.00 %

Excellent, concise introduction, that covers the assignment structure, description of the marketing strategy process, and target market.

75.00 to 84.00 %

Good introduction,that covers the assignment structure, description of the marketing strategy process, and target market.

60.00 to 74.00 %

Reasonable introduction, that covers the assignment structure, and description of the marketing strategy process.

50.00 to 59.00 %

Limited introduction that covers some of the required aspects - the assignment structure. description of the marketing strategy process.

0.00 to 49.00 %

Inadequate - does not cover the required aspects.

Assessment of Market Potential

85.00 to 100.00 %

Excellent explanation of target market potential with data cited from credible sources used to calculate market potential.

75.00 to 84.00 %

Good explanation of target market potential with data from credible sources.

60.00 to 74.00 %

Reasonable explanation of target market potential.

50.00 to 59.00 %

An attempt to calculate target market potential with limited information provided.

0.00 to 49.00 %

Inadequate information on target market potential.

Name

Description

Rubric Detail

Weight 5.00%

Weight 15.00%

S222 BUS304 EVIDENCE BASED STRATEGY CREATION https://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?dispatch=view&context=...

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Levels of Achievement

Criteria High Distinction Distinction Credit Pass Fail

Growth Strategies

85.00 to 100.00 %

Excellent description of the market opportunity for organic and inorganic growth. Thorough re�ection on all strategies related to organic and inorganic growth with clearly stated objectives and possible strategies.

75.00 to 84.00 %

Good description of the market opportunity for organic and inorganic growth. Thorough re�ection on all strategies related to organic and inorganic growth with clearly stated objectives.

60.00 to 74.00 %

Reasonable description of the market opportunity for organic and inorganic growth. Thorough re�ection on all strategies related to organic and inorganic growth.

50.00 to 59.00 %

Some relevant description of the market opportunity for organic and inorganic growth.

0.00 to 49.00 %

Minimal relevant description description of the market opportunity for organic and inorganic growth.

Restructuring Moves

85.00 to 100.00 %

Excellent explanation of areas in need of downsizing and down-scoping justi�ed with relevant data and supported with BCG matrix results.

75.00 to 84.00 %

A good attempt to explain the areas in need of downsizing and down-scoping justi�ed with relevant data.

60.00 to 74.00 %

Reasonable attempt at explanation of areas in need of downsizing and down-scoping.

50.00 to 59.00 %

Limited attempt explanation of areas in need of downsizing and down-scoping.

0.00 to 49.00 %

Inadequate attempt at explanation of restructuring moves.

Weight 30.00%

Weight 20.00%

S222 BUS304 EVIDENCE BASED STRATEGY CREATION https://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?dispatch=view&context=...

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Levels of Achievement

Criteria High Distinction Distinction Credit Pass Fail

Cooperative Strategies

85.00 to 100.00 %

Excellent description of cooperative strategies including strategic alliances, franchising opportunities and network cooperation with each justi�ed in the light of targeted objectives and cooperating �rms in view.

75.00 to 84.00 %

Good description of cooperative strategies including strategic alliances, franchising opportunities and network cooperation with each justi�ed in the light of targeted objectives.

60.00 to 74.00 %

Reasonable description of cooperative strategies including strategic alliances, franchising opportunities and network cooperation.

50.00 to 59.00 %

Limited description of cooperative strategies.

0.00 to 49.00 %

Inadequate description of cooperative strategies.

Report presentation, structure, format, as well as appropriate resources and referencing

85.00 to 100.00 %

Follows academic rules of writing. Clear and logical structure with appropriate headings and section lengths. Excellent writing style with proper use of grammar and spell

75.00 to 84.00 %

Generally follows academic rules of writing. Clear and logical structure with appropriate headings and section lengths. E�ective writing style with proper use of grammar and spell checked. Appropriate sources

60.00 to 74.00 %

Some e�ort to follow academic rules of writing. Reasonable structure with appropriate headings and section lengths. Reasonable writing style. In the main a proper use of

50.00 to 59.00 %

An attempt to follow academic rules of writing. Appropriate headings - section lengths and content might be improved. Reasonable writing style.

0.00 to 49.00 %

Adherence to academic writing rules has not been demonstrated. Required format has not been followed. Improper referencing style used, text has been pasted in

Weight 20.00%

Weight 10.00%

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Levels of Achievement

Criteria High Distinction Distinction Credit Pass Fail

checked. Appropriate sources are used and all are accurately cited and referenced using a consistent and appropriate format.

are used and most are accurately cited and referenced using a consistent and appropriate format.

grammar and spell checked. Appropriate sources are used and most are cited and referenced using a consistent and appropriate format.

Grammar and spelling might be improved. Additional resources might be used used. Some attempt at citing and referencing. Inconsistent referencing standards.

large slices without relevance and proper recognition.

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S222 BUS304 EVIDENCE BASED STRATEGY CREATION https://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?dispatch=view&context=...

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