2 business assessment

S221 ENT102 Assessment 2 Brief Page 1

CHARLES DARWIN UNIVERSITY Asia Pacific College of Business and Law

ENT102 Assignment 2: Business Model Development

Due Date: Week 13, Sunday midnight (Darwin time)

Value: 60%

Length: 1,200 – 1,500 words

Learning outcomes: 1. Demonstrated an understanding of consumers and markets.

2. Evaluated possible business and revenue models in the context of an innovation/start-up project.

3. Designed and discussed relevant business and revenue models in the context of an innovation/start-up project.

Preparation: § Participation in the teaching and learning sessions from week 7 to 12.

§ Engagement with the learning activities, especially for creating business and revenue models.

§ Independent research on consumers, markets and industries relevant for the assignment focus.

Presentation: § Report-style written assignment that should be presented in a professional way (no executive summary needed).

§ Add a title page with your student information (name, student number, study location) and the unit information (unit code and name, lecturer name, assignment number and title).

§ Formatting suggestion: font style Calibri or Arial, font size 12, 1.5 line spacing, justified text, margins 2.5cm each, numbered headings and subheadings, add page numbers.

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Task Details Task This written assignment provides you with the opportunity to further

develop your understanding of the role of customers, and business and revenue models.

Building on Assignment 1, for Assignment 2, you will need to research and develop a suitable business model for the project by using the Business Model Canvas as a framework (different to the Lean Canvas). In the report, you need to briefly discuss each section of the canvas and submit your canvas (containing only key words and not the same text as the report) as a separate file.

Additionally, you need to engage in some customer discovery and research and discuss the chosen targeted customer segment based on relevant research on consumer aspects and characteristics.

Furthermore, based on the business model and your customer research, you need to discuss and justify an appropriate revenue model (which can be different to the one the project may already mention).

Assessment criteria (incl. weighting)

Business model development (40%) Researched and developed an appropriate business model based on the project discussed in Assignment 1. Provided a brief introduction to the project and briefly discussed each section of the business model canvas. The canvas has been submitted in a separate file. Customer exploration and targeting (20%) Research and evaluated relevant customer aspects and justified the targeted customer segment. Discussion is supported with recent and credible sources (references). Revenue model (20%) Researched and justified an appropriate revenue model with regards to the chosen project. Discussion is supported with recent and credible sources (references). Written report (10%) Written and presented in a professional way with correct spelling and grammar. Structure and flow support the discussion and readability. Referencing (10%) Used appropriate and credible academic and non-academic resources and referenced correctly in-text and in the reference list (CDU Harvard Referencing style).

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Penalties Late Submission

Late assignments will lose 5% of the available marks each day (or part thereof).

Plagiarism

You are to identify the sources of any ideas and words in your assignment that are not yours. Unattributed materials may not be included in the consideration of your assignment and serious cases of academic misconduct will be handled in accordance with the Student Complaints Management Process.