2 business assessment

S221 ENT102 Assessment 1 Brief Page 1

CHARLES DARWIN UNIVERSITY Asia Pacific College of Business and Law

ENT102 Assignment 1: Trends and Innovation Report

Due Date: Week 10, Sunday midnight (Darwin time)

Value: 40%

Length: 1,000 – 1,200 words

Learning outcomes: 1. Research and identify relevant trends and innovation aspects.

2. Analyse and discuss relevant trends in the context of an innovation/start-up project.

3. Evaluate and discuss innovation aspects of an innovation/start-up project.

Preparation: § Participation in the teaching and learning sessions from week 7 to 9.

§ Engagement with the learning activities, especially for trends and innovation.

§ Independent research on innovation/start-up projects, trends, and innovation.

Presentation: § Report-style written assignment that should be presented in a professional way (no executive summary needed).

§ Add a title page with your student information (name, student number, study location) and the unit information (unit code and name, lecturer name, assignment number and title).

§ Formatting suggestion: font style Calibri or Arial, font size 12, 1.5 line spacing, justified text, margins 2.5cm each, numbered headings and subheadings, add page numbers.

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Task Details Task This written assignment provides you with the opportunity to further

develop your understanding of the importance of trends and innovation for entrepreneurial developments. As part of your learning, you will research innovative/start-up projects and trends with relevance to one or more of the UN Sustainable Development Goals (SDGs). This will provide you with insights into how trends and innovation influence entrepreneurial activities and can contribute to one or more SDGs.

For assignment 1, you are required to research and choose a new and recent (last two years) innovation/start-up project as well as associated relevant trends. The project should be a new or advanced business, product, service, or process that represents aspects of innovation and contributing to at least one of the SDGs. In relation to the chosen project, you need to evaluate and discuss the identified relevant trends and how the project is responding to them (or maybe even starting a trend). Furthermore, you have to evaluate and discuss what kind of innovation the new project is representing.

Below links provide possible sources for your research of a suitable project, however, there are a lot of other sources where you may find a new and innovative project:

https://www.springwise.com/ https://www.trendhunter.com/

http://www.coolbusinessideas.com/ https://trendwatching.com/

https://www.indiegogo.com/

https://www.kickstarter.com/

Please note, you will use the same project for Assignment 2, which focusses on business and revenue model design. If in doubt about the suitability of a project, please get in contact!

Assessment criteria (incl. weighting)

Choice and introduction of a recent project (20%) Researched and selected an appropriate innovative project relevant to one or more SDGs. Provided a brief but insightful introduction of the project and its relation to the SDG(s). Research and discussion of relevant trends (40%) Researched and discussed relevant trends with regards to the chosen project. Discussion is supported with recent and credible sources (references).

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Evaluation and discussion of innovation aspects (20%) Evaluated and discussed what innovation aspects the project is representing. Discussion is supported with recent and credible sources (references). Written report (10%) Written and presented in a professional way with correct spelling and grammar. Structure and flow support the discussion and readability. Referencing (10%) Used appropriate and credible academic and non-academic resources and referenced correctly in-text and in the reference list (CDU Harvard Referencing style).

Penalties Late Submission

Late assignments will lose 5% of the available marks each day (or part thereof).

Plagiarism

You are to identify the sources of any ideas and words in your assignment that are not yours. Unattributed materials may not be included in the consideration of your assignment and serious cases of academic misconduct will be handled in accordance with the Student Complaints Management Process.