Business Plan Term Paper and Pitch Deck
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S-21ThePitchDeckTemplate.pptxThe pitch deck
Overview
The Pitch Deck
Overview
1
overview
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-2
A Pitch deck enables the listener to form an opinion about you as an entrepreneur
Key elements include:
Your passion for the business
Your expertise about the business and the plan
How professional you are in your work
How easy it would be to work with you
The Pitch Deck-- Pages 248-251
Overview: (See page 249)
A Pitch deck enables the listener to form an opinion about you as an entrepreneur
Key elements include:
Your passion for the business
Your expertise about the business and the plan
How professional you are in your work
How easy it would be to work with you
2
Table of Contents
Introductory Slide
Company Purpose Slide
Problem Slide
Solution Slide
Product Slide(s) (1-2)
Why Now Slide
Market Size Slide
Business Model Slides (2-3)
Competition Slide(s) (1-2)
Team Slide(s) (1-2)
Financial Slide
The “Ask for the Deal” Slide
Closing Slide
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-3
Typically 14- 18 Slides!
The Pitch Deck-- Pages 248-251
Introductory Slide
Company Purpose Slide
Problem Slide
Solution Slide
Product Slide(s) (1-2)
Why Now Slide
Market Size Slide
Business Model Slides (2-3)
Competition Slide(s) (1-2)
Team Slide(s) (1-2)
Financial Slide
The “Ask for the Deal” Slide
Closing Slide
3
Introductory slide
This slide has:
Your firm’s name and the names of the owners and presenters.
Introduces your firm by name, as well as you and any other people from your firm who you have brought with you.
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-4
The Pitch Deck-- Pages 248-251
Introductory Slide
This slide has:
Your firm’s name and the names of the owners and presenters.
Introduces your firm by name, as well as you and any other people from your firm who you have brought with you.
++++++++++++++++++++++++++++++
OBJECTIVE:
Provides a foundation for who you are and those involved in the project.
4
Company Purpose Slide
This slide:
Explains the purpose of the business
Explains the purpose of the presentation of the plan (e.g. Partnering, Financial)
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-5
The Pitch Deck-- Pages 248-251
Company Purpose Slide
This slide has:
Explain the purpose of the business
Explain the purpose of the presentation of the plan (e.g. Partnering, Financial)
+++++++++++++++++++
OBJECTIVE
To thank the audience for the opportunity to present and share the purpose of the business as well as the presentation of the plan
5
Problem (OPPORTUNITY) Slide
This slide:
Explains the problem the customer is facing…
Explains the opportunity…
What is your WHY?
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-6
The Pitch Deck-- Pages 248-251
PROBLEM (OPPORTUNITY) SLIDE
This slide has:
Explain the problem the customer is facing
Explain the opportunity
+++++++++++++++++++
OBJECTIVE
This slide tries to make real to the listener what the problem is that customer face or what is missing from their experiences. The more important this is, the better. Sometimes, the problem is given in the form of a user’s experience.
Sometimes the company is not addressing a Problem, but an Opportunity.
Clearly state the case for either.
6
Solution Slide
This slide:
Explains how your product/service solves the problem…
Explains how your product/service addresses the opportunity
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-7
The Pitch Deck-- Pages 248-251
Solution Slide
This slide:
Explains how your product/service solves the problem…
Explains how your product/service addresses the opportunity
+++++++++++++++++++
OBJECTIVE
. The slide demonstrates how your product or service solves the problem or provides a much-needed benefit. Sometimes entrepreneurs will skip this slide in favor of the product slide doing double duty.
7
Product Slide(s) (1-2)
This slide:
Goes into more detail about the Product/Service
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-8
The Pitch Deck-- Pages 248-251
Solution Slide
This slide:
Goes into more detail about the Product/Service
+++++++++++++++++++
OBJECTIVE
Often it is useful to go into more detail on your product/service– how it works or its details.
Your goal is to give the listener an in-depth understanding and create a positive attitude toward your product or service.
8
Why Now Slide
This slide:
Explains why NOW is the right time to offer the Product/Service
New problems?
New technologies?
Failures of competitors?
Legal Challenges?
Something missing locally?
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-9
The Pitch Deck-- Pages 248-251
Why Now Slide
This slide:
Goes into more detail about the Product/Service
+++++++++++++++++++
OBJECTIVE
What makes this point in time the right one for your business idea?
What makes this point in time the right one for your business idea?
New problems?
New technologies?
Failures of competitors?
Legal Challenges?
Something missing locally?
9
Market Size Slide
This slide:
Presents the size of the overall market
Presents the specific target market which can be sold to, addressed or serviced
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-10
The Pitch Deck-- Pages 248-251
Market Size Slide
This slide:
Presents the size of the overall market
Presents the specific target market which can be sold to, addressed or serviced
+++++++++++++++++++
OBJECTIVE
This slide gives the size of the overall market (customer/sales) as well as the specific target market you can sell to, address or service.
10
Business Model Slides (2-3)
This slide:
Explains how you will market, distribute and make sales
Address how you will generate revenues and profits.
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-11
The Pitch Deck-- Pages 248-251
Business Model Slides (2-3)
This slide:
Explains how you will market, distribute and make sales
Address how you will generate revenues and profits.
+++++++++++++++++++
OBJECTIVE
There is often more than one slide in this category. Building on the Market Size, this section explains how you will market, distribute, and make sales, with an eye toward how you will generate revenues and profits.
11
Competition Slide(s) (1-2)
These slides:
Identify the major competing firms or products/services and how you compare to them.
Show how you will successfully compete against these firms, your general strategy and distinctive competence.
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-12
The Pitch Deck-- Pages 248-251
Competition Slide(s) (1-2)
These slides:
Identify the major competing firms or products/services and how you compare to them.
Show how you will successfully compete against these firms, your general strategy and distinctive competence.
+++++++++++++++++++
OBJECTIVE
One slide identifies the major competing firms or products/services and shows how you compare to them.
A second slide usually shows how you will successfully compete against these firms and what is your general strategy and distinctive competence.
12
Team Slide(s) (1-2)
These slides:
Present the key people with one or two skills they may have that are most persuasive in proving their expertise or their contributions to the business
If you have partnerships or alliances with names the listeners would know and respect, these can be included (often as corporate logos) and briefly mentioned on an additional slide.
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-13
The Pitch Deck-- Pages 248-251
Team Slide(s) (1-2)
These slides:
Present the key people with one or two skills they may have that are most persuasive in proving their expertise or their contributions to the business
If you have partnerships or alliances with names the listeners would know and respect, these can be included (often as corporate logos) and briefly mentioned on an additional slide.
+++++++++++++++++++
OBJECTIVE
Investors invest in people as much as in ideas.
This slide presents the key people with one or two skills they may have that are most persuasive in proving their expertise or their contributions to the business
If you have partnerships or alliances with names the listeners would know and respect, these can be included (often as corporate logos) and briefly mentioned on an additional slide.
13
Financial Slide
This slide:
Presents the sales, breakeven, and profit projections for the firm for the period covered in the plan.
Mention the worst-case scenario projections (what if you don’t make sales at the pace you are anticipating!)
Explain why you think the numbers on the screen are the most likely ones.
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-14
The Pitch Deck-- Pages 248-251
Financial Slide
This slide:
Presents the sales, breakeven, and profit projections for the firm for the period covered in the plan.
Mention the worst-case scenario projections (what if you don’t make sales at the pace you are anticipating!)
Explain why you think the numbers on the screen are the most likely ones.
+++++++++++++++++++
OBJECTIVE
Here you Present the sales, breakeven, and even profit projections for the firm for the period covered in the plan.
Be prepared to mention the worst-case scenario projections (what if you don’t make sales at the pace you are anticipating!), and explain why you think the numbers on the screen are the most likely ones.
14
The “Ask for the Deal” Slide
This slide:
Presents the “ASK” which can be funding, partnership, mentoring, network access, or just general support and feedback
Includes a line on the slide with the request from the listener : “Distribute our product,” “Line of Credit of $100,000,” “Investment of $50,000,” “Mentor our firm on selling to corporations”)
Incudes a brief explanation of what the listener’s resources will be used for
Incudes a line on the side for what is offered in return
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-15
The Pitch Deck-- Pages 248-251
The “Ask for the Deal” Slide
This slide:
Presents the “ASK” which can be funding, partnership, mentoring, network access, or just general support and feedback
Includes a line on the slide with the request from the listener : “Distribute our product,” “Line of Credit of $100,000,” “Investment of $50,000,” “Mentor our firm on selling to corporations”)
Incudes a brief explanation of what the listener’s resources will be used for
Incudes a line on the side for what is offered in return
+++++++++++++++++++
OBJECTIVE
The “ASK can be funding, partnership, mentoring, network access, or just general support and feedback. Give this line in your most confident and sales-oriented manner and mention that you believe you have shown this in today’s presentation.
Include a line on the slide with the request from the listener : “Distribute our product,” “Line of Credit of $100,000,” “Investment of $50,000,” “Mentor our firm on selling to corporations”)
In covering this, explain briefly what the use of the listener’s resources will be.
There should also be a line on the side for what is offered in return (for the items above– the opportunity to grow sales, savings moved to their bank, stock in the firm for investors, or a chance to help a great young firm grow). This is what is called “The Deal” by investors.
15
Closing Slide
This slide:
Says “Thank You”
Asks “Are there any questions?”
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education
8-16
The Pitch Deck-- Pages 248-251
Closing Slide
This slide:
Says “Thank You”
Asks “Are there any questions?”
+++++++++++++++++++
OBJECTIVE
Slide decks end with a slide that says “Thank You” and asks for questions.
16
