Module 02 Business Plan Project - Industry Analysis

Company Description

Name: Rodney Wheeler

Institution: Rasmussen College

Course: B324/ENT3281 Section 01 Business Innovation: Best Practices in New Business Development

Date: 10/08/17

Company Description

Business Name: Access Point Consultancy.

Reason behind the name

The business name comes from the term Access which means acquire and Point which means a fact or showing a sense of direction. The name is a general description of the business objective which is to acquire facts for the clients.

How the business will benefit from this name

The name is easy to remember as it relates directly to type of services provided by the business; it has a memorable impact on the minds of potential clients.

Nature of the business

The business will be a Limited Liability Company that gives the business a hybrid business entity. It will be a flexible business that can own property and carry its own operations solely.

What the business will do

The business will be a consultant firm which will capitalize on networking as it tries to address various service gaps across all industries dealing with statistics. Services will be offered using approaches such as; investigation, which includes speculation of the quality of existing data and information; consulting, which entails an integrated field service management (FSM) system that allow us to connect, collect, analyze and centralize data.

Product and Services

The business will offer access to valuable and credible socio-economic statistical data and information in the following fields; demography, physiography, physical development, industries and the economy. Services to be offered include data collection, analysis and interpretations.

Why the service is special

The services offered will be of high standards that help organizations and institutions make evidence-based decisions. The firm will also provide recent statistical data at all time.

Opportunity Niche

There is a large open market in the research industry pertaining data and information. Most of the large corporate firms and federal agencies prefer to collect and analyze their own firsthand data whereas others prefer to outsource external services. This is the market opportunity that this business majors on; carrying out research on behalf of other institutions, organizations or businesses. There are thousands of companies in the nation, both local and foreign that conduct research and analysis. These companies require updated market and industry analysis to improve their operations. This business will address this market gap.

Why choose Access Point

Access Point consultancy ensures high quality of data and information that is well generated by highly skilled personnel and advanced technology. The business embraces new technology and innovation in the research and analysis field. There are multiple networks in private, corporate and government organizations and finally services are offered at a 10% discount of the total estimated cost.

Company Advantages

i. Availability: The business will offer full time services to ensure that the desired information is researched and processed efficiently and effectively for the clients.

ii. Data reliability: This will be achieved by making use of new technology that improves on accuracy. The data will also be updated on a regular basis.

Competitive advantage

This will be the only company that offers exceptional research services at a discounted cost attracting a large market share.

References

Cody, T., Hopkins, D., Perlman, L. & Kalteux, L. (2007). Guide to limited liability companies. Chicago, IL: CCH.

Goldstein, B., Dyson, L. & Nemani, A. (2013). Beyond transparency: open data and the future of civic innovation. San Francisco, Calif: Code for America Press.