| | | Rubric for BFIN 322 Final Project |
| | Organization: 15% |
| | a. | Organization includes both attention getter and purpose statement | 5 | 4 | 3 | 2 | 1 | 0 |
| | b. | Logical sequencing which matches order of purpose statement | 5 | 4 | 3 | 2 | 1 | 0 |
| | c. | Smooth transition between sentences and paragraphs | 5 | 4 | 3 | 2 | 1 | 0 |
| | d. | Conclusion summarizes findings and addresses implications of research | 5 | 4 | 3 | 2 | 1 | 0 |
| | | | | | | | Total: |
| | Idea and Contents: History and Industry: 15% |
| | a. | Clear description of the company’s history and the industry in which it competes | 5 | 4 | 3 | 2 | 1 | 0 |
| | b. | Unambiguous identification of the industry in which the company competes. | 5 | 4 | 3 | 2 | 1 | 0 |
| | c. | Writer provides relevant examples and illustrations of clear points | 5 | 4 | 3 | 2 | 1 | 0 |
| | d. | Writer identifies the company’s position within the industry | 5 | 4 | 3 | 2 | 1 | 0 |
| | | | | | | | Total: |
| | Idea and Contents: Strategy: 15% |
| | a. | Strategy clearly identified | 5 | 4 | 3 | 2 | 1 | 0 |
| | b. | Appropriate strategic model cited | 5 | 4 | 3 | 2 | 1 | 0 |
| | c. | Writer provides relevant citations, examples and illustrations of critical points | 5 | 4 | 3 | 2 | 1 | 0 |
| | d. | Plausible strategic predictions/analysis | 5 | 4 | 3 | 2 | 1 | 0 |
| | | | | | | | Total: |
| | Idea and Contents: Financial Analysis: 40% |
| | a. | Major financial data identified | 5 | 4 | 3 | 2 | 1 | 0 |
| | b. | Depth of Ratio analysis | 5 | 4 | 3 | 2 | 1 | 0 |
| | c. | Historical data logically presented | 5 | 4 | 3 | 2 | 1 | 0 |
| | d. | Conclusion summarizes findings within financial data | 5 | 4 | 3 | 2 | 1 | 0 |
| | | | | | | | Total: |
| | Conventions: 15% |
| | a. | Paragraphing reinforces organization | 5 | 4 | 3 | 2 | 1 | 0 |
| | b. | Grammar, usage and sentence structure contribute to clarity of writing | 5 | 4 | 3 | 2 | 1 | 0 |
| | c. | Words are specific and accurate | 5 | 4 | 3 | 2 | 1 | 0 |
| | d. | Punctuation, Capitalization and spelling are correct | 5 | 4 | 3 | 2 | 1 | 0 |
| | | | | | | | Total: |
CodyHaush
RubricwithCalculator2.xlsx
