clinic plan

Criterion

Exemplary

Proficient

Developing

Needs Improvement

Purpose/ need for clinic (15%)

15

Identifies the nursing clinic purpose specifying three components including the practice’s essence, how it will compete in the marketplace and be financially viable

12

Identifies the nursing clinic purpose specifying two components including the practice’s essence, how it will compete in the marketplace and be financially viable

10

Identifies the nursing clinic purpose specifying one component including the practice’s essence, how it will compete in the marketplace and be financially viable

0-9

Purpose is vague without realistic marketplace analysis or financial viability strategies

Business model/ Market and competition analysis (10%)

10

Selects a business model with rationale that is compatible with market and competition analysis- provides three examples

8

Selects a business model with rationale that is compatible with market and competition analysis- provides two examples

6

Selects a business model with rationale that is compatible with market and competition analysis- provides one example

0-5

Business model selected lacks clarity or rationale that is compatible with market and competition analysis

-.

Development plan and schedule (10%)

10

Create a development plan and schedule for one year, specifying how, what, when

8

Create a development plan and schedule for one year, specifying two of these: how, what, when

6

Create a development plan and schedule for one year, specifying one of these: how, what, when

0-5

Development plan and schedule lacks clarity and specificity

Operational plan

(SWOT analysis)

(10%)

10

Create an operational budget specifying strengths, weaknesses, opportunities and threats

8

Create an operational budget specifying three of these: strengths, weaknesses, opportunities and threats

6

Create an operational budget specifying two of these: strengths, weaknesses, opportunities and threats

0-5 (

Operational budget does not specify strengths, weaknesses, opportunities and threats

Marketing plan

(10%)

10

Formulate a unique selling proposition that considers: fit, media mix, extent of repetition, and affordability

8

Formulate a unique selling proposition that considers three of these: fit, media mix, extent of repetition, and affordability

6

Formulate a unique selling proposition that considers two of these: fit, media mix, extent of repetition, and affordability

0-5

Marketing plan is vague and lacks consideration of fit, media mix, extent of repetition, and affordability

Organizational plan (10%)

10

Identify the proposed team with an organizational chart and detailed descriptions of key team members, their qualifications, key skills, required experience and competencies

8

Identify the proposed team with an organizational chart and detailed descriptions of key team members, three of these: their qualifications, key skills, required experience and competencies

6

Identify the proposed team with an organizational chart and detailed descriptions of key team members, and two of these: their qualifications, key skills, required experience and competencies

0-5

Team organizational chart does not flow correctly, descriptions of key team members, their qualifications, key skills, required experience and competencies lack clarity

Financial plan (10%)

10

Develop the business strategy and goals of the new clinic; breakeven analyses; payer priorities; and what potential customers value and need

8

Develop the business strategy and goals of the new clinic; and two of these: breakeven analyses payer priorities; and what potential customers value and need

6

Develop the business strategy and goals of the new clinic; and one of these: breakeven analyses; payer priorities; and what potential customers value and need

0-5

Business strategy and goals of the new clinic; payer priorities; and what potential customers value and need lack clarity

Executive summary

(15%)

15

Concise description of proposed practice including: mission, goals, objectives; target market and need; growth and service projections; and marketing priorities

12

Concise description of proposed practice including three of these: mission, goals, objectives; target market and need; growth and service projections; and marketing priorities

10

Concise description of proposed practice including two of these: mission, goals, objectives; target market and need; growth and service projections; and marketing priorities

0-9

Description does not include relevant aspects

Writing Style (10%)

10

The paper demonstrates that the author fully understands and has applied concepts learned in the course. Concepts are integrated into the writer’s own insights. The writer shows analysis and synthesis of ideas.

In-depth discussion & elaboration in all sections of the paper.

No spelling &/or grammar mistakes.

8

The paper demonstrates that the author, for the most part, understands and has described concepts learned in the course. Some of the conclusions, however, are not supported in the body of the paper.

In-depth discussion & elaboration in most sections of the paper.

Minimal (<5) spelling &/or grammar mistakes.

6

The paper demonstrates that the author, to a certain extent, understands and has defined concepts learned in the course.

The writer has omitted pertinent content or content runs-on excessively. Quotations from others outweigh the writer’s own ideas excessively.

Noticeable (5-10) spelling & grammar mistakes.

0-5

The paper does not demonstrate that the author has fully understood, described, or defined concepts learned in the course.

Cursory discussion in all the sections of the paper or brief discussion in only a few sections.

Excessive (>10) number of spelling and/or grammar mistakes.