Marketing ( product-life cycle)

Traits/Criteria

Exceeds Expectations (4 points)

Meets Expectations (3 points)

Developing Expectations

(2 points)

Does not Meet Expectations (1 point)

Organization

Excellent and logical sequencing of ideas

Acceptable sequencing of ideas

Sequencing acceptable only with improvement

Poor sequencing of ideas

Content coverage

Covers most of the contents of the assignment

Acceptable coverage of contents

Covers the minimum Contents

Does not even cover the minimum contents

Posture and eye contact

Maintains good eye contact and posture most of the time

Acceptable eye contact and posture most of the time

Weak eye contact and posture

Poor eye contact and postures

Time management

Good time management and keeps an appropriate pace for each point presented

Somewhat stays within the time frame

Important elements are just covered within time

Seriously fails to stay within the time frame

Attire

Meets good standard of business dress

Meets acceptable standard of business dress

Meets minimum standard of business dress

Does not even meet minimum standard of business dress

Visual presentation

Uses visual aids that relate well to text and presentation

Uses visual aids that somewhat support text and presentation

Visual aids used are weak

Uses poor or no visual aids

Engagement

Audience was well engaged and kept interested

Acceptable audience engagement

Weak audience engagement

Poor audience engagement

Elocution

Clear pronunciation in all parts of the presentation

Acceptable pronunciation in most part of the presentation

Weak pronunciation in most part of the presentation

Poor pronunciation in most part of the presentation

Response to questions

Answers all questions with excellent elaboration

Answers most questions but weak elaborations

Answers only some questions and weak elaboration

Answers poorly and often fails to elaborate

References

Presents proper references

Presents acceptable references

Presents only minimum references

Poor or no references

Category Totals