markting
HEDRAN
Rubrics_Assignment_31.docx1. Introduction, Goals and Objectives
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Criteria/ achievement levels |
Good mark |
Average Mark |
Low Mark |
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the student should introduce his marketing plan and provide any necessary background information about the business, business vision and mission, business objectives as well as the products and services offered
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Marks: 100
Good description of the overall business, business vision and mission, business objective as well as the products and services offered |
Marks: 50
The student provides only a few information on the chosen company (poor description). |
Marks: 0
No response or the whole answer is false.
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2. Environmental Analysis
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Criteria/ achievement levels |
Good mark |
Average Mark |
Low Mark |
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Student should conduct an environmental analysis that looks at and comments on the local area and the network of business contacts, competitors and customers.
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Marks: 100
Good analysis of the various forces of the environment (Economic, Social and cultural, Competitive, Legal, Political, Technological) as well as entities such as customers, suppliers, competitors, and other businesses that assist or influence a business’s ability to sell, distribute, promote, and develop products or services. |
Marks: 50
Student did not provide clear and complete analysis of the various forces of the environment (Economic, Social and cultural, Competitive, Legal, Political, Technological) as well as entities such as customers, suppliers, competitors, and other businesses that assist or influence a business’s ability to sell, distribute, promote, and develop products or services. |
Marks: 0
No response or the whole answer is false.
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3. Target Market Analysis
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Criteria/ achievement levels |
Good mark |
Average Mark |
Low Mark |
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Student should Identify the target market by describing how the company will meet the needs of the consumer better than the competition does. |
Marks: 100
Good and clear definition of the target market. (Student can list out the expectations consumers have for the product).
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Marks: 50
Student did not provide clear explanation of the target market. (Student did not provide in-depth analysis).
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Marks: 0
No response or the whole answer is false.
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4. SWOT Analysis
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Criteria/ achievement levels |
Good mark |
Average Mark |
Low Mark |
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Student should conduct a SWOT analysis for the chosen company |
Marks: 100
Good and clear definition of the business strengths, weaknesses, opportunities, and threats. |
Marks: 50
Student did not provide clear and complete explanation of the business strengths, weaknesses, opportunities, and threats. |
Marks: 0
No response or the whole answer is false.
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3. Marketing Mix (4 P’s ) Analysis
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Criteria/ achievement levels |
Good mark |
Average Mark |
Low Mark |
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Student should describe each of the 4Ps. |
Marks: 100
Good and clear explanation of the tenets of the marketing mix, including product, place, price, and promotion. |
Marks: 50
Student did not provide clear and complete explanation of the tenets of the marketing mix, including product, place, price, and promotion. |
Marks: 0
No response or the whole answer is false.
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