proposal FINAL

Element

Exceeds Expectations

Meets Expectations

Below Expectations

Points Received

Format

1. Headings are used to clearly distinguish each section of the proposal (remember that your submission will not be read if it does not include headings)

2. The layout allows a reader who is scanning the document to quickly find the necessary information

Clear layout that addresses all of required format elements. No distracting issues that affect how quickly a reader can scan the document for pertinent information.

5 points

Clear layout that addresses most of the required format elements. A couple of issues that may affect how quickly a reader can scan the document for pertinent information.

3-4 points

The proposal does not include headings

< 3 points

Introduction – Think of this as your abstract

1. Defines the subject

2. States the purpose

3. States the main point – These first three items can often be covered in just a sentence or two for each.

4. Provides background material (While your actual reader may be familiar with the situation, please provide this information so that I am situated in your problem)

5. Explains the importance

6. Forecasts the organization of the proposal (optional)

The content is clear and addresses almost all of the required elements. We can quickly understand the essence of the proposal and its importance.

9-10 points

The content many of the required elements. It may lack clarity regarding the purpose or the main point. We may not understand the importance of this topic.

6-8 points

The content lacks many of the required elements. The purpose may not be started. It’s unclear why we should read this proposal.

< 6 points

Current Situation

1.  Defines and describes the problem

2.  Discusses the causes of the problem

3.  Discusses the effect of the problem if nothing is done

The content clearly addresses the required elements.

17-20 points

The content addresses many of the required elements, but the reader may be confused about one of the elements.

12-16 points

The content does not address the elements or the rationale is confusing or misleading.

>12 points

Project Plan

1. Identifies the solution

2. States the objectives of the plan

3. Describes the plans major and minor steps

4. Identifies the deliverables and/or notes how success will be measured

The plan for addressing this problem is clear and reasonable. It lays out the objectives for the major steps and acknowledges the minor steps involved with this project. It shows how progress will be measured and quantified.

21-25 points

The plan for addressing this problem lacks some clarity. There may be some confusion as to how the problem will be solved. The steps may try to cover too much or lack an objective measure. It may be unclear how progress will be measured.

15-20 points

It is unclear exactly how this plan will be implemented or the writer does not include his or her own method for addressing the plan (instead, referring the reader to a Web site, for instance). The steps are not broken down. It is unclear how progress will be measured.

>15 points

Qualifications

1. Shows your qualifications for carrying out this plan (if working in a team, qualifications for all team members are included)

2. Demonstrates that you have the personnel, facilities, or experience to do the work (my main concern is with your experience)

It is obvious what experience the writer has about this topic. This experience is appropriate for this topic and supports the notion that the writer has the expertise to make this change

9-10 points

It may be a bit unclear what experience the writer has. The reader might question if these qualifications are enough for the writer to make this change

7-8 points

The qualifications are unclear or missing. The writer does not prove that he or she has the experience and background to make this change.

>7 points

Cost and Benefits

1.  States costs of the project (your best, realistic estimate is fine for our class)

2.  Summarizes the benefits

3.  Looks to the future

All costs (including labor, time, and materials) are included. The proposal clearly shows how the benefits outweigh the costs.

9-10 points

The cost explanation may not be fully developed. It may be unclear how the benefits of this project outweigh the costs.

7-8 points

A clear explanation of the costs is missing, or the explanation seems illogical. We’re missing key components for the cost figure (such as labor, time, or material). It is unclear how the benefits outweigh the costs.

>7 points

Conclusion (may appear at the end of your Costs and Benefits section)

1. Thanks the readers

2. Provides additional contact information

The conclusion is clear and provides additional contact information

5 points

The conclusion may be a bit unclear or lack contact information

3-4 points

No conclusion is included

>3 points

References / Appendixes

1. References match what is found in the report

2. References are in MLA or APA style

3. Four total sources are required. One source may be an interview. All published sources must be professional

4. Information in Appendixes (if included) is clearly explained

A total of at least three sources are incorporated into the proposal. At least three professional, published courses are included. The sources are listed in alphabetical order. Minor MLA or APA errors.

9-10 points

A total of at least three sources are incorporated into the proposal. At least three professional, published courses are included. The sources are listed in alphabetical order. Moderate MLA or APA errors.

7-8 points

Fewer than three total sources are included or fewer than three professional, published sources are included. The sources are not listed in alphabetical order. Major MLA or APA errors

>7 points

Proofreading

· Few if any proofreading errors

Three points are taken off for every major grammar error. Those errors are highlighted in yellow. One point is taken off for all proofreading errors. Those errors are highlighted in green. No more opportunities to regain grammar points!

Everyone starts with 5 points

Total