Prepare your performance report to show calculations for the 14 ratios as well as a comparison of your computed ratios with the listed industry averages.

Student uses Excel spreadsheet, and the formulas and calculations are correct.

Student provides a thorough and detailed analysis explaining the findings for areas that could be improved, analyzing which of the fourteen ratios indicate an area for improvement, and includes strong rationale to support each selection.

Student provides comprehensive and actionable recommendations for areas that could be improved, identifying areas of deficiency (ratios below industry standards listed), and provides evidence furnished through analysis of ratio components and illustrative examples from the course readings and/or outside research.

Student provides a thorough and detailed rationale to support each recommendation using illustrative examples from outside research, weekly course readings, and his/her professional experiences to validate why the proposed actions are potentially effective.

Writing exhibits strong evidence of thoughtful critical analysis and thinking; careful examination is made of assumptions and possible biases, with detailed supporting rationale. Writing synthesizes the classroom experiences and content; analyzes patterns or connections between theory and practice; and draws logical conclusions based on well-reasoned arguments. New questions may be presented based on synthesis of ideas and input.

Student effectively and directly integrates discussion/assignment content with relevant and compelling personal experiences, additional research, or current events from credible news sources. Specifically adds a new and/or different insight or perspective on the subject area(s) being discussed or treated in the assignment.