Advertising, publicity and sales promotion

Writing rubric for project paper

PURPOSE

(20%)

FACTS (20%)

DEDUCTIONS / INFERENCES

(20%)

SUMMARY / SPECIFIC RECOMMENDATIONS

(20%)

CONVENTIONS

(20%)

4

Sharp, distinct, controlling main point made about the topic with evident awareness of task.

Substantial, specific and/or illustrative content demonstrating development and support of the topic.

Sophisticated arrangement of content into clearly developed inferences/ implications with strong and compelling evidence.

Comprehensive summary with well- developed specific recommendations.

None or only one or two minor errors in grammar, spelling, or sentence usage. Note: errors in sentence structure including fragments, run-ons, comma splices are considered major errors.

3

Apparent main point made about the topic with sufficient awareness of task.

Sufficiently developed content with adequate use of details related to the main idea.

Adequate arrangement of content into inferences/ implications with adequate choice of supporting details.

Evident summary with adequate specific recommendations.

Errors in grammar, spelling, usage which do not interfere with communication of ideas.

2

The topic is identified but no main point is established.

Limited content; details not all related to main idea.

Confused arrangement of content into inferences/ implications with supporting information that does not apply to point made.

Disjointed summary with limited recommendations.

Errors in grammar, spelling, usage somewhat interfere with communication.

1

Minimal evidence of topic.

No details specific to a main idea; no explanation of details as they relate to topic.

No inferences / implications or no use of supporting evidence.

No summary or no recommendations.

Errors in grammar, spelling, usage which interfere with communication.