report about international business

Final Report Assignment

this report about the two countries japan and Germany and our product is cars

Structure

You should cover the following categories; however within each category you can choose what analysis tools you want to use out of our suggestions

Cover Page, with all students names and numbers (typed, no hand writing) Main Title: assign a meaningful title for your report

Table of Content: including the main title for your assignment and page numbers

1. Executive summary: must contain all critical information presented in the report in a concise manner.

2. Company background: Outline the company’s background and describe the product or service.

3. Target Country PEST – relate the analysis to your product or service

Political/Legal – Type and stability of government, tariffs and import restrictions for your product (WTO tariff database), ease of setting up a company (WB’s Ease of Doing Business index ranking), market regulations (e.g. food hygiene laws), corporate tax rate, rule of law ranking (World Justice Project), environmental and employment laws, membership of any RTAs etc.

Economic – type of economy (free market, Social market, mixed, developmental state) Economic Freedom Index ranking (Heritage foundation), Global Competiveness Index ranking (World Economic Form), inflation, unemployment, interest, wage and growth rates, exchange rate stability, levels of public spending, trade balance.

Social – Hofstede’s or Trompenaar’s cultural dimensions, demographics (e.g. age distribution), Corruption Perception and Bribe Payers index rankings (Transparency International), language, religion, lifestyles and attitudes towards your product ( Pew Global Values Survey). Technological - educational and technical skills of the workforce, level of infrastructure (WEF overall Infrastructure ranking), logistics (WB’s Logistics Performance Index) and distribution channels (Global Retail Development Index) , use of IT (World Economic Forum’s NRI index) etc

4. Target Market Industry analysis – market size and structure, Porter’s 5 forces, competitor analysis

5. Entry Mode –Be specific about implementation, e.g. if exporting you need to give shipping costs (e.g. 40ft

container) and distribution channels, if IJV then give details of selected partner, if WOS give size and location of facilities. Apply theory to your choice, where appropriate, e.g. Uppsala (if exporting), IJV (partner selection) theories OLI (if FDI), timing and scale of entry. You could also use decision tools, (Force Field analysis, MCDM etc) to support your choice.

6. Critical Risk Factors (Optional) - Describe critical risk factors (political, economic, social, competitive) faced by the company internationalising (current or in the future). Much of this will arise from PEST, Porters 5 Forces, SWOT analyses (corporate expertise, physical assets, human assets, marketplace image, competitive capabilities etc.) but you can also include any IHRM and cross-cultural management issues.

7. Conclusion 8. References – minimum 5 sources , well formatted

Formatting

· Use font size 12

· Use font type Times New Romans for all text!

· Make 1.5 line space between lines

· Make one line space between paragraphs

· Bold all titles.

· Keep margins 2 cm (0.8 inch) wide

· Hard copy

· · Your paper must be stapled, no paper or plastic envelops.

· · In order to save paper do a two sides printing (if possible )

Planning Report Due Date:

The major assessment criteria for International Opportunity Planning Report will encompass the following: -

· · The extent and relevance of external data utilised

· · The degree of international business research applied for the host country (this would entail aspects of political and legal environment, aspects of cultural issues, demographic issues, etc.)

· · The level of applications of theories utilised from a global buisness perspective to support analysis (e.g. aspects of entry strategies, areas of international competitive strategies, etc.).

· · The strategies utilised and their relevance to earlier aspects discussed in the major project.

· · Aspects of structuring the main components of the report and attention to detail.

· · Originality and practicality of recommendations

Broad Marking Criteria:

Relevance of chosen company/market- understanding of main issues	10%
Linkages to global business concepts / issues	20%
Depth of research, analysis, understanding	20%
Structure of Report	20
Related recommendations and conclusions	10%
Overall quality of report presentation (spelling, grammar, appropriate referencing and clarity of written communication).	20%
Total (20 marks)	100%