Due Sunday By 8pm Assignment Activity 4.3 Final Sales Presentation

CRITERIA                                                                                                                                     100

Content Development and Relevance

Opened with an attention grabbing picture, story, sequence, etc.                                   10

1-4                5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

Established logical reasons to purchase/donate/volunteer, etc.                                       10

         1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

Established emotional reason to connect with your product/charity/business               10

         1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

The commercial was well organized and progressed smoothly

and met the time requirement of 2 - 5 minutes.                                                                    10

             1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

The visuals were creative, lively and commanded attention                                               10

         1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

The audio narration was clear and compelling with appropriate pitch, rate,

tone, inflection, enthusiasm, etc.                                                                                             10

         1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

Call to Action was clearly defined and commanded action.                                                 10

         1-4                      5-7                         8-9                       10

Below Average         Average          Above Average          Stellar

Standard writing conventions observed in grammar, spelling, punctuation, etc.

Word choices were clear, concise and compelling.                                                               10

         1-4                       5-7                       8-9                       10

Below Average         Average          Above Average          Stellar

Background Music was well selected and incorporate for maximum appeal.                  10

        1-4                       5-7                       8-9                        10

The entire commercial demonstrates high energy & persuasiveness.                           10

        1-4                       5-7                       8-9                        10