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Clear explanation of key strategic issues
• The problems, scope, and seriousness was clearly identified in the discussions.
• There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the company’s present situation and strategic issues.
• Effective Executive Summary
• Did not waste space summarizing information already found in the case.
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Shows little understanding of the issues, key problems, and the present situation.
Executive summary missing or poorly constructed
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Shows some understanding of the issues, key problems, and the present situation.
Executive summary inadequate
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Shows good knowledge of the issues, key problems, and the present situation
Executive summary adequate
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Shows superior knowledge of the issues, key problems, and the present situation.
Effective Executive Summary
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Valid arguments; analysis of financial performance with relevant supportive detail
· Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
· Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.
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Critical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.
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Critical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.
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Critical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.
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Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.
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Appropriate analysis, evaluation, synthesis for the specific industry identified
· There was complete data on which to base a thorough analysis
· Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.
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Analysis of the underlying the issues inadequate.
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Analysis of the underlying the issues were not identified.
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Analysis of the underlying the issues were partially identified
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Analysis of the underlying the issues were clearly identified
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Conclusions and recommendations are congruent with situation
· Specific recommendations and/or plans of action provided.
· Specific data or facts were referred to when necessary to support the analysis and conclusions.
· Recommendations and conclusions were presented and supported in a literate and effective manner.
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Effective recommendations and/or plans of action not provided.
Specific data or facts necessary to support the analysis and conclusions was not provided.
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Effective recommendations and/or plans of action inadequate.
Specific data or facts were not referred when necessary to support the analysis and conclusions.
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Effective recommendations and/or plans of action were partially provided.
Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.
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Effective recommendations, solutions, and/or plans of action were provided.
Specific data or facts were referred when necessary to support the analysis and conclusions.
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Proper organization, professional writing, and logical flow of analysis. APA formatting
· Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
· Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
· Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.
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Key points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement
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Key points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs improvement
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Key points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Good grammar, spelling, punctuation, professional writing, and syntax
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Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Excellent grammar, spelling, punctuation, professional writing, and syntax
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Raouf.Ca
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