I need help with doing an assignment

profileKM.
RubricforEssayQuestion_145points11.docx
Home>Business & Finance homework help>Marketing homework help>I need help with doing an assignment

Essay Rubric

Content

G/S

Total

140/140

5/5

145/145

General Requirements:

1. This assignment is worth 145 points.

2. Full credit will be given if you meet the following general requirements:

· Your answer addresses the questions directly

· Your answer addresses all parts of a multiple-part question

· Your answer includes terms and concepts from the text

3. Please see the rubric below in order to maximize points.

Question:

Describe the ethical and social responsibilities of a marketer. Now, explain why it is important that organizations abide by these responsibilities when making marketing decisions. Finally, provide four examples of organizations that are exhibiting these responsibilities. Please justify your examples by explaining why you feel they practice these responsibilities.  

NOTE: Please number each of your example organizations.

Example: 1. McDonald’s

Points 140 105 70 35

Q

Full Credit

75% Credit

50% Credit

25% Credit

1.

The ethical and social responsibilities are fully defined using terms from the text (at least 6 sentences).

(15%)

The importance of organizations to abide by these responsibilities when making marketing decisions is fully explained (at least 6 sentences).

(15%)

Four examples of real-life organizations who are practicing these responsibilities, along with your rationale for choosing them, are provided (6 sentences for each organization)

(70%)

The ethical and social responsibilities are fully defined using terms from the text (at least 6 sentences).

The importance of organizations to abide by these responsibilities when making marketing decisions is fully explained (at least 6 sentences).

Three examples of real-life organizations who are practicing these responsibilities, along with your rationale for choosing them, are provided (6 sentences for each organization).

The ethical and social responsibilities are fully defined using terms from the text (at least 6 sentences).

The importance of organizations to abide by these responsibilities when making marketing decisions is fully explained (at least 6 sentences).

Two examples of real-life organizations who are practicing these responsibilities, along with your rationale for choosing them, are provided (6 sentences for each organization).

The ethical and social responsibilities are fully defined using terms from the text (at least 6 sentences).

The importance of organizations to abide by these responsibilities when making marketing decisions is fully explained (at least 6 sentences).

One example of real-life organizations who is practicing these responsibilities, along with your rationale for choosing them, are provided (6 sentences for each organization).

ESSAY FOR MKT 101 – December, 2016