Deliverable 3 – Proposal for Research

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Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

Introduction includes a definition of the problem, but it is inaccurate or confusing.

A brief overview of the competitive landscape is presented but significant information or details are missing and quotes or paraphrases from one source are used to support this section.

Introduction includes an accurate definition of the problem.

A brief overview of the competitive landscape is presented and quotes or paraphrases from at least two sources are used to support this section.

Introduction is fully-developed and includes a thorough definition of the problem.

A brief overview of the competitive landscape is presented and quotes or paraphrases from at least two sources are used to support this section.

Introduction is fully-developed and includes a thorough definition of the problem.

An overview of the competitive landscape is presented and quotes or paraphrases from at least three sources are used to support this section.

Not Submitted

Two - four somewhat demographic questions which are loosely related to the research problem are presented with a measurement scale.

Terms such as nominal, ordinal, ratio, and interval are used incorrectly or not at all in a brief or illogical justification for the scale selected.

Three demographic questions which are related to the research problem are presented with the most appropriate measurement scale.

Terms such as nominal, ordinal, ratio, and interval are used in a logical justification for the scale selected.

Four demographic questions which are related to the research problem are presented with the most appropriate measurement scale.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical justification for the scale selected.

Four demographic questions which are clearly related to the research problem are presented with the most appropriate measurement scale.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical thorough justification for the scale selected.

Not Submitted

One - two questions specific to taxi services and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used incorrectly or not at all in an illogical or inaccurate justification for the scale selected.

Two questions specific to taxi services and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical but too brief justification for the scale selected.

Three questions specific to taxi services and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical justification for the scale selected.

Four questions specific to taxi services and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical thorough justification for the scale selected.

Not Submitted

One - two questions specific to ride share companies and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used incorrectly or not at all in an illogical or inaccurate justification for the scale selected.

Two questions specific to ride share companies and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical yet short or unfocused justification for the scale selected.

Three questions specific to ride share companies and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical justification for the scale selected.

Four questions specific to ride share companies and to consumer preferences are presented.

Terms such as nominal, ordinal, ratio, and interval are used correctly in a logical thorough justification for the scale selected.

Not Submitted

At least two reasons for distributing the survey via social media are provided, but they are irrelevant, illogical, or inaccurate.

At least three reasons for distributing the survey via social media are provided, but they are irrelevant, illogical, or inaccurate.

At least two logical relevant reasons for distributing the survey via social media are provided.

At least three logical relevant reasons for distributing the survey via social media are provided.

Not Submitted

Conclusion fails to summarize the proposal and provides a confusing or illogical explanation of the findings and neglects to identify why these are significant to developing a marketing strategy.

Conclusion summarizes some of the proposal and provides an incomplete explanation of the findings and suggests why these are significant to developing a marketing strategy, but more detail is needed.

Conclusion summarizes most of the proposal and provides an explanation of the findings and why these are significant to developing a marketing strategy.

Conclusion summarizes proposal and provides thorough explanation of the findings and why these are significant to developing a marketing strategy.

Not Submitted

Formatting, content, and/or tone do not clearly indicate a proposal. Is persuasive at the expense of the audience’s needs and the conventions of professional communication. Contains at least four noticeable grammar or syntax errors.

It is a proposal based on formatting, content, or tone; though, at least one of these areas needs improvement. Somewhat balances persuasion with awareness of the audience’s needs and the conventions of professional communication. Contains two - three noticeable grammar or syntax errors.

It is clearly a proposal based on formatting, content, and tone. Balances persuasion with awareness of the audience’s needs and the conventions of professional communication. Contains one noticeable grammar or syntax error.

It is clearly a proposal based on formatting, content, and tone. Expertly balances persuasion with respect for the audience and the conventions of professional communication. Contains no grammar or syntax errors.