2nd chapter

Level

of Achievement

Criteria

Content

Excellent

(3-4 pts)

Satisfactory

(1-2 pts)

Unacceptable

(0 pt)

1. Pricing management

The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned. When necessary, sufficient detail about tactics is provided.

The objectives of pricing management are stated, but somewhat unclear. Some detail on tactics is missing, hindering understanding.

Objectives for pricing management are missing. More than one obvious tactic is missing. Very little detail on specific tactics is provided.

2. Distribution Management

The objectives of distribution management are clearly stated and appropriate. Tactics for managing distribution are thoroughly and clearly identified and reasoned.

The objectives of distribution management are stated, but somewhat unclear. Some detail on tactics is missing, hindering understanding.

Objectives for distribution management are missing. Tactics are unclear and hard to understand or missing completely.

3. Communications Management

The objectives of communication management are clearly stated and appropriate. Tactics for managing communications are thoroughly and clearly identified and reasoned. When necessary, sufficient detail about tactics is provided, making it easier to understand the scope of the tactic.

The objectives of communication management are stated, but somewhat unclear. Some detail on tactics is missing, hindering understanding.

Objectives for communication management are missing. More than one obvious tactic is missing. Very little detail on specific tactics is provided. Tactics are unclear and hard to understand.

4. Management & Control

A thorough and specific management plan is clearly identified for every tactic; the plan identifies who is responsible for tasks and any other relevant information. In addition to specific effectiveness measures for each tactic, overall control measures and contingency actions are identified.

An implementation plan is identified, but one to two tactics are not addressed. Specificity of some of the plan could be improved. Overall control measures are included and contingency actions are identified, but they lack thoroughness.

An implementation plan is identified, but more than two tactics are not addressed. Because of missing information, the plan will not help the company/organization. Overall control measures and contingency plans are not identified.

5. SWOT Analysis

SWOT analysis is thorough & identifies major aspects of SWOT in detail & includes a table of SWOT items

SWOT table is included but insufficient detail is provided; SWOT items identified but not explored in depth.

SWOT analysis is discussed but details are lacking or insufficient detail; no SWOT table is included