Industry Analysis
megan.mcwafe04s6
Rubricexample-11.docxName: __________________________ Industry ______________________________________
Section: ________ ________________________________________
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Section |
Possible Points |
Your Points |
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Executive Summary and Introduction. Instructor Feedback:
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5 |
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1. The Industry's Dominant Economic Features. Instructor Feedback:
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15 |
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2. Porter's Five Forces. Instructor Feedback:
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35 |
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3. The Drivers of Change in the Broad Environment & Impact They Will Have. Instructor Feedback:
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10 |
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4. Companies in the Strongest/Weakest Positions. Instructor Feedback:
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10 |
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5. Key Success Factors for Competitive Success. Instructor Feedback:
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10 |
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6. Analysis and Summary: Industry’s Attractiveness and Prospects for Long-Term Profitability. Instructor Feedback:
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15 |
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Points deducted for failure to follow instructions or for poor writing skills. Instructor Feedback:
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Total Points |
100
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