Business 1

Criteria Equivalent to an A

Company Overview

0.9 points

Thoroughly and correctly presents company overview describing the purpose of the founding of company, why company was formed, opportunities, founding father's names, home country or state, current management, employee headcount, last year's revenue, etc. all clearly and strongly supported by thorough research to explain the reasoning.

(0.81 - 0.9)

Identify industry in which focal company operates. This information comes from Mergent Online

0.3 points

Correctly identifies the global industry from Mergent Online in which the focal company operates using research to support the reasoning.

(0.27 - 0.3)

General Environment - PESTEL analysis k

3 points

Thoroughly and correctly uses the course material to identify elements of each letter in PESTLE and thoroughly and correctly discusses both the general environment of the industry and the focal company using research to support reasoning and conclusions.

(2.7 - 3.0)

 

Identify and discuss one key trend for each letter of PESTEL

1.65 points

Thoroughly and correctly identifies and discusses one key trend for each letter of PESTEL using research to support reasoning and conclusions.

(1.48 - 1.6)

Select one of the six trends identified in the previous requirement and discuss how the focal company could be affected by the selected trends.

1.65 points

Selects one of the six trends identified in the previous requirement and thoroughly and correctly discusses how the focal company could be affected by the selected trends using the research to support reasoning.

(1.48 - 1.6)

 

Discuss key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy.

1.65 points

Thoroughly and correctly discusses key areas of uncertainty related to the identified trend for the focal company that could potentially impact the company's strategy using research to support reasoning.

(1.48 - 1.6)

Perform a strategic analysis of the company's mission, vision and objectives.

1.65 points

Thoroughly and correctly performs a strategic analysis of the company's mission, vision and objectives using the course material AND research to support reasoning.

(1.48 - 1.6)

Conclusion

0.45 points

Thoroughly and correctly presents conclusion that emphasizes the purpose/significance of the analysis, the consequences of findings, and indicate the wider application derived from main points using the course material and research to support reasoning.

(0.40 - 0.45)

 

Attention to Instructions

1.5 points

Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, no use of direct quotes, lack of page/paragraph numbers, required use of course material, and submission of WORD/RTF document, etc.

(1.35 - 1.5)