Unit IV Case study

7/8/21, 10:54 AMRubric Detail – MBA 5501-19Q-SU21L-S1, Advanced Marketing

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Level 1 Level 2 Level 3 Level 4

Analysis-Problem 0 (0.00%) - 1 (1.00%) The Problem is either not included or with little relevance or detail.

2 (2.00%)

2 (2.00%) - 2 (2.00%)

The Problem is included but has little detail or rationale.

3 (3.00%) - 3 (3.00%) The Problem includes a fair amount of explanation but reaches more toward symptoms than the organizational problem.

4 (4.00%) - 4 (4.00%) The Problem includes a good amount of detail and rationale.

Analysis- Alternatives

0 (0.00%) - 3 (3.00%) Presents no or just one Alternative(s) with minimal description of strengths and weaknesses.

5 (5.00%)

4 (4.00%) - 6 (6.00%)

Presents multiple Alternatives with minimal descriptive detail. Interpretation is not adequately supported and with vague or little explanation of strengths and weaknesses of each alternative.

7 (7.00%) - 9 (9.00%) Presents multiple Alternatives with average descriptive detail. Interpretation is somewhat supported and compelling with average explanation of strengths and weaknesses of each alternative.

10 (10.00%) - 12 (12.00%) Presents multiple Alternatives with good descriptive detail. Interpretation is thoroughly supported and compelling with strong explanation of strengths and weaknesses of each alternative.

Analysis- Recommendations & Implementation

0 (0.00%) - 3 (3.00%) The Recommendations

6 (6.00%)

4 (4.00%) - 6 (6.00%)

7 (7.00%) - 9 (9.00%) Presents the Recommendations

10 (10.00%) - 12 (12.00%) Presents the Recommendations

Name: CaseStudywithOutsideSources_Rubric_Grad_CUSTOM Exit

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7/8/21, 10:54 AMRubric Detail – MBA 5501-19Q-SU21L-S1, Advanced Marketing

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Recommendations and Implementations section contains little analysis or relevant argument; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately.

Presents the Recommendations and Implementation with descriptive detail but contains little analysis or relevant arguments; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately.

Recommendations and Implementation containing relevant arguments; interpretation is not thoroughly supported and not compelling. Course concepts and analytical tools are sometimes applied appropriately.

Recommendations and Implementation demonstrating thorough analysis with effective arguments; interpretation is both reasonable and compelling. Course concepts and analytical tools are often applied appropriately.

Content 0 (0.00%) - 14 (14.00%) Content is often irrelevant; information may be noticeably incorrect and/or off-topic.

15 (15.00%) - 17 (17.00%) Content is somewhat relevant and informative; may stray off topic a few times.

18 (18.00%) - 19 (19.00%) Content is mostly relevant and informative; may stray off topic one or two times.

20 (20.00%) - 22 (22.00%) Content is relevant and informative; may stray slightly off topic one time.

Accuracy 0 (0.00%) - 5 (5.00%) Most of the assignment is clearly inaccurate and lacks attention to detail.

6 (6.00%) - 6 (6.00%) Several areas of the assignment may be slightly lacking in accuracy and/or attention to detail.

7 (7.00%)

7 (7.00%) - 7 (7.00%)

Most of the assignment is fairly accurate and shows fair attention to detail.

8 (8.00%) - 8 (8.00%) Most of the assignment is accurate and shows good attention to detail.

Writing Mechanics 0 (0.00%) - 5 (5.00%) Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar.

6 (6.00%) - 6 (6.00%) Writing lacks clarity and/or conciseness. Contains minor problems with sentence structure and some grammatical errors as well as several minor errors in punctuation

7 (7.00%) - 7 (7.00%) Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. There

8 (8.00%) - 8 (8.00%) Writing is clear and concise. Sentence structure and grammar are strong. There may be one or two

7/8/21, 10:54 AMRubric Detail – MBA 5501-19Q-SU21L-S1, Advanced Marketing

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grammar. Numerous major and/or minor errors in punctuation and spelling.

errors in punctuation and spelling.

correct. There may be three or four minor errors in punctuation and/or spelling.

be one or two minor punctuation errors and/or spelling errors.

Outside Sources 0 (0.00%) - 5 (5.00%) The majority of sources used are not academically reliable. Most of the articles used are not relevant to the topic.

6 (6.00%) - 6 (6.00%) Some peer-reviewed papers are used along with non-academically reliable sources. Some of the articles used are relevant to the topic.

7 (7.00%) - 7 (7.00%) Most sources used are peer- reviewed papers, though two or more sources are not academically reliable. The majority of articles used are relevant to the topic.

8 (8.00%) - 8 (8.00%) The number of sources meets the assignment requirements, and all but one source is a peer-reviewed paper. Most or all articles are relevant to the topic.

APA Style 0 (0.00%) - 5 (5.00%) APA guidelines are barely followed if at all. If in-text citations and references are included, they contain major errors. Several in- text citations are missing references and vice versa.

6 (6.00%) - 6 (6.00%) APA guidelines are loosely followed. Several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa.

7 (7.00%) - 7 (7.00%) APA guidelines are somewhat followed. Several errors in in-text citations or references may be present. Most in- text citations are referenced and vice versa.

8 (8.00%)

8 (8.00%) - 8 (8.00%)

APA guidelines are mostly followed correctly. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text

7/8/21, 10:54 AMRubric Detail – MBA 5501-19Q-SU21L-S1, Advanced Marketing

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in-text citations are referenced and vice versa.

Raw Total: 73.00 (of 100)

Name:CaseStudywithOutsideSources_Rubric_Grad_CUSTOM Exit