Unit 3 AS: Value Proposition

Rubric Detail A rubric lists grading criteria that instructors use to evaluate student work. Your instructor linked a rubric to this item and made it available to you. Select Grid View or List View to change the rubric's layout.

  Superior Su"cient Minimal Unacceptable

Required Components

6 (40.00%) - 6 (40.00%)

Assignment includes all components and meets or exceeds all requirements indicated in the instructions. Each question or part of the assignment is addressed thoroughly.

4 (26.66666%) - 5 (33.33333%)

Assignment includes all components and meets all requirements indicated in the instructions. Each question or part of the assignment is addressed.

2 (13.33333%) - 3 (20.00%)

Assignment is missing some components and/or does not fully meet the requirements indicated in the instructions. Some questions or parts of the assignment are not addressed.

0 (0.00%) - 1 (6.66666%)

Either no assignment or assignment excludes essential components and/or does not address the requirements indicated in the instructions. Many parts of the assignment are addressed minimally, inadequately, and/or not at all.

Feasability of Value Proposition

8 (53.33333%) - 9 (60.00%)

Unique/well thought out value proposition that clearly demonstrates

5 (33.33333%) - 7 (46.66666%)

Well thought out value proposition that demonstrates a market need

2 (13.33333%) - 4 (26.66666%)

Value proposition has the potential for a good

0 (0.00%) - 1 (6.66666%)

The value proposition does not appear to be viable or likely to lead to

Name: Value Proposition Rubric Exit

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demonstrates a market need for the product/service with a strong competitive advantage. The business has potential to be highly pro"table or do an excellent job of meeting the entrepreneur’s stated goals.

a market need for the product/service with a potentially strong competitive advantage. The business has potential to be pro"table or do a good job of meeting the entrepreneur’s stated goals.

a good business but needs further clari"cation in several areas. Competitive advantage is either not strong enough or not clear. The business would not be fundable or is not likely to be pro"table.

to lead to pro"ts, and the plan is substantially below average from a competitive standpoint.

Name:Value Proposition Rubric Exit