“Social marketing

12/3/21, 6:10 PM Rubric Detail – Fall2021-SE2-MKTG638.12072

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Name: aQM_MKTG638: Week 5 - Social Marketing Case Study Rubric Exit

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Assignment Requirements 1. Introduction, 2. Target Market Description, 3. Social Marketing Messaging, 4. Marketing Channels used to Communicate Message, 5. Twitter Post, 6. Success Measures

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Needs Development 0 (0.00%) - 38 (19.00%)

Pro�cient 39 (19.50%) - 79 (39.50%)

Exemplary 80 (40.00%) - 120 (60.00%)

Depth of Analysis and Master of Course Materials --

Needs Development 0 (0.00%) - 13 (6.50%)

Pro�cient 14 (7.00%) - 27 (13.50%)

Exemplary 28 (14.00%) - 40 (20.00%)

APA --

Needs Development 0 (0.00%) - 6 (3.00%)

Pro�cient 7 (3.50%) - 13 (6.50%)

Exemplary 14 (7.00%) - 20 (10.00%)

Writing - Grammar/Formatting --

Needs Development 0 (0.00%) - 6 (3.00%)

Pro�cient 7 (3.50%) - 13 (6.50%)

Exemplary 14 (7.00%) - 20 (10.00%)

Name:aQM_MKTG638: Week 5 - Social Marketing Case Study Rubric Exit

12/3/21, 6:10 PM Rubric Detail – Fall2021-SE2-MKTG638.12072

https://davenport.blackboard.com/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_3565776_1&course_id=_… 2/2