Individual New Marketing Trends Paper

11/18/21, 6:32 PM Rubric Detail – Fall2021-SE2-MKTG638.12072

https://davenport.blackboard.com/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_3565774_1&course_id=_… 1/2

Rubric Detail A rubric lists grading criteria that instructors use to evaluate student work. Your instructor linked a rubric to this item and made it available to you. Select Grid View or List View to change the rubric's layout.

  Needs Development

Pro�cient Exemplary

Assignment requirements: 1-Brief Introduction to �ve marketing trends; 2-One paragraph description/overview of the one trend chosen for this paper and; 3- One paragraph discussing the product you would market with it; 4-Target Market Description; 5-The “how to”. How would you go about marketing?; 6-Sample graphics or content you would consider; 7-Success Measures

0 (0.00%) - 54 (43.20%)

Adheres to some of the assignment guidelines

55 (44.00%) - 74 (59.20%)

Adheres to most of the assignment guidelines

65 (52.00%) - 75 (60.00%)

Adheres to all of the assignment guidelines

Depth of analysis and mastery of course materials

0 (0.00%) - 16 (12.80%)

Not very

17 (13.60%) - 20 (16.00%)

Responsive to most

21 (16.80%) - 25 (20.00%)

Fully responsive to

Name: aQM_MKTG638: Week 3 - New Marketing Trends Paper Rubric Exit

Grid View List View

11/18/21, 6:32 PM Rubric Detail – Fall2021-SE2-MKTG638.12072

https://davenport.blackboard.com/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_3565774_1&course_id=_… 2/2

  Needs Development

Pro�cient Exemplary

Not very responsive to some elements of the assignment with analysis that is not fully developed. Demonstrates some knowledge of course material.

Responsive to most elements of the assignment and some depth to the analysis. Demonstrates knowledge of most course material

Fully responsive to all elements of the assignment with in- depth analysis. Demonstrates mastery of course material

APA 0 (0.00%) - 9 (7.20%)

Some use of APA references when required

10 (8.00%) - 12 (9.60%)

Frequent use of APA references when required

13 (10.40%) - 15 (12.00%)

Always uses APA references as appropriate or required

Writing - Grammar/Formatting

0 (0.00%) - 6 (4.80%)

Contains errors related to grammar, spelling, and sentence structure but they do not distract the reader from the content.

7 (5.60%) - 8 (6.40%)

Contains several minor errors related to grammar, spelling and sentence structure, but do they do not distract the reader from the content.

9 (7.20%) - 10 (8.00%)

Contains very few, if any, minor errors related to grammar, spelling and sentence structure.

Name:aQM_MKTG638: Week 3 - New Marketing Trends Paper Rubric Exit