| HD | D | C | P | N |
| HD: * Accurate and detailed description of the company, market situation and current marketing strategies. | D: * Accurate and precise description of the company, market situation and current marketing strategies. | C: * Accurate description of the company, market situation and current marketing strategies. | P: * Reasonable description of the company, market situation and current marketing strategies. | N: * Limited description of the company, market situation and current marketing strategies. |
| HD: * Evidence-based critical analysis of current trends with sound predictions of the implications for the chosen company. | D: * Evidence-based analysis of current trends with reasonable predictions of the implications for the chosen company. | C: * Analysis of current trends drawn from own experience and evidence with reasonable predictions of the implications for the chosen company. | P: * Analysis of current trends drawn from own experience of learning in the unit with some predictions of the implications for the chosen company. | N: * Mere description of current trends drawn from own experience with unreasonable predictions of the implications for the chosen company. |
| HD: * Recommendations are seamlessly drawn from the above analysis; they are evidence-based, clear, concise, relevant and persuasive. * Evidence of several value-creating implementations during the semester. * Action plan reflects an in-depth understanding of the situation; it is based on sound reason and evidence, and has direct implications for the chosen company. | D: * Recommendations are drawn from the above analysis; they are evidence-based, clear, concise, relevant and persuasive. * Evidence of one value-creating implementation during the semester. * Action plan reflects an understanding of the situation; it is based on reason and evidence, and has implications for the chosen company. | C: * Recommendations are drawn from the above analysis; they are based on own experience and evidence, clear, concise and relevant. * Evidence of implementations during the semester. * Action plan reflects an understanding of the situation; it is based on reason and own experiences, and has some implications for the chosen company. | P: * Recommendations are somewhat drawn from the above analysis; they are based on own experience, with some clarity and relevance. * Limited evidence of implementations during the semester. * Action plan reflects some understanding of the situation; it is based on own experiences, and has some implications for the chosen company. | N: * Recommendations seem not to be drawn from the above analysis; they are based on own experience, with unclear and questionable relevance. * No evidence of implementations during the semester. * Action plan reflects a limited understanding of the situation; it is based on assumptions without evidence, and has few implications for the chosen company. |
| HD: * Follows the faculty guide for formatting. * Information used clearly distinguishes between common knowledge and ideas requiring attribution. | D: * Follows the faculty guide for formatting. * The report acknowledges differences between common knowledge and ideas requiring attribution. | C: * Mostly follows the faculty guide for formatting. * The report demonstrates some concern to differences between common knowledge and ideas requiring attribution. | P: * Attempts to follow the faculty guide for formatting. * The report demonstrates little concern to differences between common knowledge and ideas requiring attribution. | N: * Does not follow the faculty guide for formatting. * The report demonstrates little understanding of differences between common knowledge and ideas requiring attribution. |
| HD: * The argument is logical, clear, and appropriate to the audience and grammatically flawless. * All sources are correctly cited and references are used in ways that are true to the original context. | D: * The argument is logical, clear, and appropriate to the audience with few grammatical flaws. * All sources are correctly cited and references are used with concern to the original context. | C: * The argument is logical and appropriate to the audience with few grammatical flaws. * Most sources are correctly cited and references are used with reasonable concern to the original context. | P: * The argument is logical and somewhat appropriate to the audience with repeated grammatical errors. * Most sources are correctly cited with some concern to the original context of the references. | N: * The argument lacks logic and is inappropriate to the audience with frequent grammatical errors. * Sources are incorrectly cited with little concern to the original context of the references. |
| Company is an SME, no penalty | | High Distinction (HD) 80-100% |
| Company is not an SME, 30% penalty added | | Distinction (DI) 70-79% |
| | | Credit (CR) 60-69% |
| On-time, no penalty | | Pass (PA) 50-59% |
| 1 day late: 10% penalty | | Fail 0-49% |
| 2 days late: 20% penalty | | High Distinction (HD) 80-100%: A High Distinction involves exceptionally clear understanding of course matter and appreciation of issues; well organised, formulated and sustained arguments; well thought out and structured diagrams; relevant literature referenced, and; evidence of creative insight and originality in terms of comprehension, application and analysis with at least some synthesis and evaluation. |
| 3 days late: 30% penalty | | Distinction (DI) 70-79%: A Distinction involves strong grasp of course matter and appreciation of key issues, perhaps lacking a little on the finer points; clearly developed arguments; relevant and well-structured diagrams; appreciation of relevant literature, and; evidence of creative and solid work in terms of comprehension, application, analysis and perhaps some synthesis. |
| 4 days late: 40% penalty | | Credit (CR) 60-69%: A Credit involves competent understanding of course matter and appreciation of some of the main issues though possibly with some gaps; clearly developed arguments; relevant diagrams and literature use, perhaps with some gaps; well prepared and presented, and; solid evidence of comprehension and application with perhaps some analysis. |
| 5 days late: 50% penalty | | Pass (PA) 50-59%: A Pass involves some appreciation of course matter and issues; work generally lacking in depth or breadth and with gaps. Often work of this grade comprises a simple factual description (i.e. basic comprehension) but little application or analysis. Work of this grade may be poorly prepared and presented. Investment of greater care and thought in organising and structuring work would be required to improve. |
| 6 days late: 60% penalty | | Fail 0-49%: A Fail involves evidence of lack of understanding of course (minimal or inadequate comprehension and little or no application) and inability to identify issues, and often inadequate in depth and breadth and sometimes incomplete or irrelevant. |
| 7 days late: 70% penalty |
| 8 days late: 80% penalty |
| 9 days late: 90% penalty |
| 10 days late: 100% penalty |
| Within +/- 10%, no penalty |
| 15% deviation, 10% penalty |
| 20% deviation, 20% penalty |
| 25% deviation, 30% penalty |
| 30% deviation, 40% penalty |
| 35% deviation, 50% penalty |
| 40% deviation, 60% penalty |
| 45% deviation, 70% penalty |
| 50% deviation, 80% penalty |
| 55% deviation, 90% penalty |
| 60% deviation, 100% penalty |
clarencekwa
RubricCompanyReport_2020Sem11.xlsx
