Blogpost (Digital Marketing)

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Sheet1

MKTG1415: Assignment 3a: Digital Marketing Blog – Marking Rubric
Criteria Grade Mark
Blog content (40%) • Meaningful and relevant digital marketing content (related to the seminar topics). • Original, accurate and intelligent wording. • Organisation and structure of content. N: * Content does not reflect the seminar topics and demonstrate limited understanding of theory. * Examples used are sometimes old and/or not directly relevant to the topics. * The content is inaccurate and poorly structured.
Professional Standard (30%) • Support for claims and ideas (examples, references, evidence). • Provision of Hyperlinks to information within and outside of the blog. • The visual appeal of work, including multimedia and graphics. • Spelling, grammar and punctuation (appropriate for the format). N: * Claims and ideas are not support with examples, references and evidence. * Hyperlinks to information within and outside of the blog are infrequently used. * Multimedia and graphics have seldom been used. * Consistent errors in spelling, grammar and punctuation
Blog impact (30%) • Generation of discussion. • Evidence of engagement with the audience. N: * The blog generates little discussion with followers during the semester. * Little engagement is achieved, lack of discussion with the audience.
Original grade: Fail 0-49% 0
Late penalty Post 1 (10% of overall grade per day - per post) On time, no penalty 0
Late penalty Post 2 (10% of overall grade per day - per post) On time, no penalty 0
Late penalty Post 3 (10% of overall grade per day - per post) On time, no penalty 0
Late penalty Post 4 (10% of overall grade per day - per post) On time, no penalty 0
Late penalty Post 5 (10% of overall grade per day - per post) On time, no penalty 0
Late penalty Post 6 (10% of overall grade per day - per post) On time, no penalty 0
OVERALL GRADE: Fail 0-49%: A Fail involves evidence of lack of understanding of course (minimal or inadequate comprehension and little or no application) and inability to identify issues, and often inadequate in depth and breadth and sometimes incomplete or irrelevant. 0

Sheet2

HD D C P N
HD: * Content is meaningful and relevant to the seminar topics and demonstrate an in-depth understanding of theory. * Examples used are contemporary and relevant to the topics. * The content is original, accurate and well structured. D: * Content is meaningful and relevant to the seminar topics and demonstrate a sound understanding of theory. * Examples used are recent and relevant to the topics. * The content is accurate and well structured. C: * Content is relevant to the seminar topics and demonstrate understanding of theory. * Examples used are not too old and relevant to the topics. * The content is reasonably accurate and well structured. P: * Content is somewhat meaningful and relevant to the seminar topics and demonstrate some understanding of theory. * Examples used are reasonable but sometimes old and not always directly relevant to the topics. * The content is inaccurate and not always well structured. N: * Content does not reflect the seminar topics and demonstrate limited understanding of theory. * Examples used are sometimes old and/or not directly relevant to the topics. * The content is inaccurate and poorly structured.
HD: * Claims and ideas are always support with examples, references and evidence. * Consistent usage of hyperlinks to information within and outside of the blog. * The content is visually outstanding, with frequent use of multimedia and graphics. * No errors in spelling, grammar and punctuation D: * Claims and ideas are well support with examples, references and evidence. * Frequent usage of hyperlinks to information within and outside of the blog. * The content is visually appealing, with frequent use of multimedia and graphics. * Only very minor errors in spelling, grammar and punctuation C: * Claims and ideas are frequently support with examples, references and evidence. * Hyperlinks to information within and outside of the blog are used. * The content is visually appealing, with usage of multimedia and graphics. * Minor errors in spelling, grammar and punctuation P: * Claims and ideas are not always support with examples, references and evidence. * Hyperlinks to information within and outside of the blog are sometimes used. * Multimedia and graphics have sometimes been used. * Errors in spelling, grammar and punctuation N: * Claims and ideas are not support with examples, references and evidence. * Hyperlinks to information within and outside of the blog are infrequently used. * Multimedia and graphics have seldom been used. * Consistent errors in spelling, grammar and punctuation
HD: * The blog generates consistent discussions with a large number of followers throughout the semester. * High level of engagement and consistent and ongoing discussion with the audience. D: * The blog generates consistent discussions with a number of followers throughout the semester. * Engagement is achieved and consistent discussion with the audience. C: * The blog generates discussions with followers throughout the semester. * Engagement and discussion with the audience is achieved. P: * The blog generates some discussion with followers during the semester. * Some engagement and discussion with the audience is achieved. N: * The blog generates little discussion with followers during the semester. * Little engagement is achieved, lack of discussion with the audience.
On time, no penalty High Distinction (HD) 80-100%
1 day late: 10% penalty Distinction (DI) 70-79%
2 days late: 20% penalty Credit (CR) 60-69%
3 days late: 30% penalty Pass (PA) 50-59%
4 days late: 40% penalty Fail 0-49%
5 days late: 50% penalty High Distinction (HD) 80-100%: A High Distinction involves exceptionally clear understanding of course matter and appreciation of issues; well organised, formulated and sustained arguments; well thought out and structured diagrams; relevant literature referenced, and; evidence of creative insight and originality in terms of comprehension, application and analysis with at least some synthesis and evaluation.
6 days late: 60% penalty Distinction (DI) 70-79%: A Distinction involves strong grasp of course matter and appreciation of key issues, perhaps lacking a little on the finer points; clearly developed arguments; relevant and well-structured diagrams; appreciation of relevant literature, and; evidence of creative and solid work in terms of comprehension, application, analysis and perhaps some synthesis.
7 days late: 70% penalty Credit (CR) 60-69%: A Credit involves competent understanding of course matter and appreciation of some of the main issues though possibly with some gaps; clearly developed arguments; relevant diagrams and literature use, perhaps with some gaps; well prepared and presented, and; solid evidence of comprehension and application with perhaps some analysis.
8 days late: 80% penalty Pass (PA) 50-59%: A Pass involves some appreciation of course matter and issues; work generally lacking in depth or breadth and with gaps. Often work of this grade comprises a simple factual description (i.e. basic comprehension) but little application or analysis. Work of this grade may be poorly prepared and presented. Investment of greater care and thought in organising and structuring work would be required to improve.
9 days late: 90% penalty Fail 0-49%: A Fail involves evidence of lack of understanding of course (minimal or inadequate comprehension and little or no application) and inability to identify issues, and often inadequate in depth and breadth and sometimes incomplete or irrelevant.
10 days late: 100% penalty