Strategic Management 4 : Business Plan

Unacceptable 0 - 69% F

Fair 70 - 79% C

Proficient 80 - 89% B

Exemplary 90 - 100% A

BUS599-A5-1 1. Write a one to three (1–3) page executive summary for your business plan, in which you justify: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan. Weight: 30%

Points Range:0 (0.00%) - 31.05 (20.70%)

Did not submit or incompletely wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Points Range:31.5 (21.00%) - 35.55 (23.70%)

Partially wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Points Range:36 (24.00%) - 40.05 (26.70%)

Satisfactorily wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Points Range:40.5 (27.00%) - 45 (30.00%)

Thoroughly wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

BUS599-A5-2 2. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received. Weight: 40%

Points Range:0 (0.00%) - 41.4 (27.60%)

Did not submit or incompletely combined all of the sections stated below and did not submit or incompletely revised your initial business plan, which you submitted in Week 8, based on feedback you have received.

Points Range:42 (28.00%) - 47.4 (31.60%)

Partially combined all of the sections stated below and partially revised your initial business plan, which you submitted in Week 8, based on feedback you have received.

Points Range:48 (32.00%) - 53.4 (35.60%)

Satisfactorily combined all of the sections stated below and satisfactorily revised your initial business plan, which you submitted in Week 8, based on feedback you have received.

Points Range:54 (36.00%) - 60 (40.00%)

Thoroughly combined all of the sections stated below and thoroughly revised your initial business plan, which you submitted in Week 8, based on feedback you have received.

BUS599-A5-4 3. Clarity, writing mechanics, and formatting requirements.

Points Range:0 (0.00%) - 15.525 (10.35%)

More than 6 errors present

Points Range:15.75 (10.50%) - 17.775 (11.85%)

5-6 errors present

Points Range:18 (12.00%) - 20.025 (13.35%)

3-4 errors present

Points Range:20.25 (13.50%) - 22.5 (15.00%)

0-2 errors present

BUS599-A5-5 4. Submit the entire revised, one year “Business Plan Financials” Excel template (see Course Required Materials) based on the feedback from Assignment 3. Weight: 15%

Points Range:0 (0.00%) - 15.525 (10.35%)

Did not submit or incompletely revised, for year one, the entire “Business Plan Financials” Excel template (see Course Required Materials) based on the feedback from Assignment 3.

Points Range:15.75 (10.50%) - 17.775 (11.85%)

Partially revised and submitted for year one, the entire “Business Plan Financials” Excel template (see Course Required Materials) based on the feedback from Assignment 3.

Points Range:18 (12.00%) - 20.025 (13.35%)

Satisfactorily revised and submitted, for year one, the entire “Business Plan Financials” Excel template (see Course Required Materials) based on the feedback from Assignment 3.

Points Range:20.25 (13.50%) - 22.5 (15.00%)

Thoroughly revised and submitted, for year one, the entire “Business Plan Financials” Excel template (see Course Required Materials) based on the feedback from Assignment 3.