Strategic Management 2

Unacceptable 0 - 69% F

Fair 70 - 79% C

Proficient 80 - 89% B

Exemplary 90 - 100% A

1. Define your company’s target market. Weight: 20%

Points Range:0 (0.00%) - 13.8 (13.80%)

Did not submit or incompletely defined your company’s target market.

Points Range:14 (14.00%) - 15.8 (15.80%)

Partially defined your company’s target market.

Points Range:16 (16.00%) - 17.8 (17.80%)

Satisfactorily defined your company’s target market.

Points Range:18 (18.00%) - 20 (20.00%)

Thoroughly defined your company’s target market.

2. Assess your company’s market competition. Weight: 20%

Points Range:0 (0.00%) - 13.8 (13.80%)

Did not submit or incompletely assessed your company’s market competition.

Points Range:14 (14.00%) - 15.8 (15.80%)

Partially assessed your company’s market competition.

Points Range:16 (16.00%) - 17.8 (17.80%)

Satisfactorily assessed your company’s market competition.

Points Range:18 (18.00%) - 20 (20.00%)

Thoroughly assessed your company’s market competition.

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Weight: 15%

Points Range:0 (0.00%) - 10.35 (10.35%)

Did not submit or incompletely clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Points Range:10.5 (10.50%) - 11.85 (11.85%)

Partially clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Points Range:12 (12.00%) - 13.35 (13.35%)

Satisfactorily clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Points Range:13.5 (13.50%) - 15 (15.00%)

Thoroughly clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

Points Range:0 (0.00%) - 10.35 (10.35%)

Did not submit or incompletely identified the marketing vehicles you plan to use to build your company’s brand. Did not submit or incompletely justified the key reasons why they will be effective. Did not submit or incompletely provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Points Range:10.5 (10.50%) - 11.85 (11.85%)

Partially identified the marketing vehicles you plan to use to build your company’s brand. Partially justified the key reasons why they will be effective. Partially provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Points Range:12 (12.00%) - 13.35 (13.35%)

Satisfactorily identified the marketing vehicles you plan to use to build your company’s brand. Satisfactorily justified the key reasons why they will be effective. Satisfactorily provided examples of other non-alcoholic beverage companies that use these tactics effectively.

Points Range:13.5 (13.50%) - 15 (15.00%)

Thoroughly identified the marketing vehicles you plan to use to build your company’s brand. Thoroughly justified the key reasons why they will be effective. Thoroughly provided examples of other non-alcoholic beverage companies that use these tactics effectively.

5. Submit the Marketing Budget Excel Worksheet.

Points Range:0 (0.00%) - 13.8 (13.80%)

Did not submit or incompletely submitted the Marketing Budget Excel Worksheet.

Points Range:14 (14.00%) - 15.8 (15.80%)

Partially submitted the Marketing Budget Excel Worksheet.

Points Range:16 (16.00%) - 17.8 (17.80%)

Satisfactorily submitted the Marketing Budget Excel Worksheet.

Points Range:18 (18.00%) - 20 (20.00%)

Thoroughly submitted the Marketing Budget Excel Worksheet.

BUS599-A2-8 6. Clarity, writing mechanics, and formatting requirements

Points Range:0 (0.00%) - 6.9 (6.90%)

More than 6 errors present

Points Range:7 (7.00%) - 7.9 (7.90%)

5-6 errors present

Points Range:8 (8.00%) - 8.9 (8.90%)

3-4 errors present

Points Range:9 (9.00%) - 10 (10.00%)

0-2 errors present