Evaluating Market Research Tools Assignment 2 : Global Marketing MM

Points: 240

Assignment 2: Evaluating Market Research Tools

Criteria

Unacceptable  Below 70% F

Fair  70-79% C

Proficient  80-89% B

Exemplary  90-100% A

1. Provide a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provide a current assessment of the opportunity this industry offers for global trade.    Weight: 15%

Did not submit or incompletely provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade.  

Partially provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade.  

Satisfactorily provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade.  

Thoroughly provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade.  

2. From your research efforts on the Global Trade site, recommend at least one (1) country that would provide market potential for this industry, as well as your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Weight: 15%

Did not submit or incompletely recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Did not submit or incompletely supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Partially recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Partially supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Satisfactorily recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Satisfactorily supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Thoroughly recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Thoroughly supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

3. From your research efforts on the U.S. Commercial Services site, recommend a different country that would provide market potential for the industry and your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Weight: 20%

Did not submit or incompletely recommended a different country that would provide market potential for the industry and your company culture. Did not submit or incompletely supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Partially recommended a different country that would provide market potential for the industry and your company culture. Partially supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Satisfactorily recommended a different country that would provide market potential for the industry and your company culture. Satisfactorily supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

Thoroughly recommended a different country that would provide market potential for the industry and your company culture. Thoroughly supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).

4. Determine which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Discuss the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. Weight: 20%

Did not submit or incompletely determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Did not submit or incompletely discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites.

Partially determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Partially discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites.

Satisfactorily determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Satisfactorily discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites.

Thoroughly determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Thoroughly discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites.

5. Describe the primary barrier to entry that may impact the success of your company’s international expansion. Provide a rationale for your response.  Weight: 15%

Did not submit or incompletely described the primary barrier to entry that may impact the success of your company’s international expansion. Did not submit or incompletely provided a rationale for your response.

Partially described the primary barrier to entry that may impact the success of your company’s international expansion. Partially provided a rationale for your response.

Satisfactorily described the primary barrier to entry that may impact the success of your company’s international expansion. Satisfactorily provided a rationale for your response.

Thoroughly described the primary barrier to entry that may impact the success of your company’s international expansion. Thoroughly provided a rationale for your response.

6. Use at least six (6) quality references. Weight: 5%

No references provided.

Does not meet the required number of references; some or all references are poor-quality choices.

Meets number of required references; all references are high-quality choices.

Exceeds number of required references; all references are high-quality choices.

7. Clarity, writing mechanics, and formatting requirements Weight: 10%

More than 6 errors present.

5-6 errors present.

3-4 errors present.

0-2 errors present.