bmw case study

Assignment Instruction:

Prepare Individual Case Study analysis of the Case: BMW- MINI Cooper

To conduct the Case analysis please discuss the following issues

1. BMW- current state of the Business (as of case study time)

2. Main Issues/problems faced in the case study

3. SWOT analyis in details where you have to give insights on each SWOT factors

4. How the BMW is dealing with the issues/problems

5. What are your strategies recommendations for BMW-MINI cooper brand in the area of competing with competitors, segmentation, innovation, advertising/advertising agency decisona/ and any alternative business/marketing decisions

6. Conclusion

7. Make a presentation of your analysi

Course Learning Outcomes	Excellent	Students Marks	Faculty Comments
CLO 1. Discuss marketing concepts, trends, developments and strategies.	All significant issues have been included in the response of the student. [5 marks] The student presents the problems highlighted in the given scenario. [2 marks]
CLO 2. Conduct marketing research for assessing demand	Analysis of the issues is addressed correctly and all significant details are included. [5 marks] The student presents the analysis of the issues given in the scenario. [2 marks]
CLO 3. Develop marketing strategies for attaining business objectives	The possible case decisions are addressed correctly and all possible recommendations have been included .[5 marks] The student presents the recommendations in the given scenario. [1 marks]

Faculty can then give the student who meet all the criteria full mark, and at his/her discretion may deduct points and put a comment on the ”faculty comment”

Page 1 of 2