Comparative assessment of business models

Marks Criteria High Distinction

Distinction Credit Pass Fail

35% Knowledge and comprehension of key issues or elements of business models

Identifies and demonstrates an integrative understanding of key issues or elements of the selected business models

Identifies and understands all the key issues or elements of the selected business models

Identifies and understands most of the key issues or elements of the selected business models

Identifies and understands some key issues or elements of the selected business models

Limited Identification and understanding of key issues or elements of the selected business models

35% Critical analysis of the selected firms

In-depth and well- synthesized comparative appraisal of the two selected firms

A consistent and in-depth comparative appraisal of the two selected firms

A bit of consistency in the appraisal of the two selected firms

Some, but an inconsistent appraisal of the two selected firms

Incomplete or little appraisal of the two selected firms

15% Communication of case analysis is presented in a logical and well organised manner as per the assessment analysis task.

Develops discussion cogently, with even and integrated discussion of all key issues or elements of the selected business models

Develops coherent and even discussion of all key issues or elements of the selected business models

Some organisation and balanced discussion around key issues relating to the key issues or elements of the selected business models

Clear introduction and conclusion, with some organisation around the key issues or elements of the selected business models

Unclear introduction and conclusion and uneven or illogical discussion of the key issues or elements of the selected business models

15% Writing General – language and grammar and

referencing (i.e., CDU Harvard referencing style).

Employs words with fluency for ease of reading. Writing and references (in- text and reference list) are essentially error Free.

Sentence structures and grammar is good with Correct referencing of all sourced material.

Sentence structure and grammar adequate, with minor errors that do not distract reader from the main message.

Sentence structure and grammar adequate, but errors cause distraction and/or errors in referencing.

Sentence structure and grammar inadequate for clarity and/or incomplete referencing of sourced material.