Case analysis

WIB601 Professional Practice

Assignment 1 (25%)

CRITERIA

Excellent (> 85 %) Very good (75 – 84%) Good (65 – 74 %)

Acceptable

(50 – 64%) Unacceptable (<50%)

Appropriate selection of the company and Profile summary

(20% of total mark)

Provides a clear and succinct introduction about the chosen company demonstrating clear understanding of its standing Rationale is linked to personal background, interests and potential future for the selection (16-20 marks)

Provides a very clear introduction about the chosen company. The rationale for its selection based on personal background and interests for future (14-15 marks)

Provides a good introduction and a general rationale for selection of the organisation

(12-13 marks)

Provides a good introduction of the chosen organisation.

Rationale for chosing the organisation is vague (10-11 marks)

Selection of the organisation is inappropriate Profile summary is fictional and made up. Unclear profile (<10 marks)

Organisation Structure and Presence

(20% of total mark)

Demonstrates succinct understanding of the structure of the organisation. The organisational presence is demonstrated from global and local levels, with an Australian perspective. (16-20 marks)

Demonstrates a clear understanding of the organisational structure, its local and international presence from an Australian perspective (14-15 marks)

Demonstrates a good understanding of organisational structure and its presence locally and globally

(12-13 marks)

Demonstrates a general understanding of the organisational structure in general

(10-11 marks)

Demonstrates no understanding of the structure The structure is vague and unclear in explanation. (<10 marks)

SWOT Analysis

(40% of total mark)

Excellent SWOT analysis clearly demonstrating and explain each element.

Thought process behind the perspectives is well evidenced via references that are relevant.

(32-40 marks)

Clear SWOT analysis with explanations

Adequate evidence to support the arguments

(28-31 marks)

Provides SWOT analysis explaining some of the details and reasonable evidence to support (24-27 marks)

Good SWOT analysis demonstrating general understanding and some evidence support. (20-23 marks)

A vague SWOT analysis that does not demonstrate any understanding or evidence to support (<20 marks)

References & Professional Writing/Presentat ion

(20% of total mark)

Relevant referencing evidenced in the correct format, where applicable Highly developed professional writing demonstrated. (16-20 marks)

References are relevant and current to the context

Professional language and writing demonstrated (14-15 marks)

References are adequate to the work

Language and writing demonstrates attention to detail (12-13 marks)

Some references are provided

Language and writing is reasonable

(10-11 marks)

No references or evidence

Language and writing is unstructured and unprofessional (<10 marks)